LONGREACH Lifesaver Bazooka Wins 2010 James Dyson Award
Over the past few months, we've been covering some noteworthy contenders for the prestigious James Dyson Award for student design innovation. This week, the global winner was finally announced – the LONGREACH Buoyancy Deployment System, best described as a lifesaver bazooka.
The Australian entry, brainchild of industrial design student Samuel Adeloju, presents a portable system for drowning victim rescue via a rapidly deployed water-activated buoyancy device made out of hydrophobic, instantaneously expanding foam. The sytem allows victims to remain afloat until rescue personnel reaches them and pulls them to safety.
The easy-to-operate device can be propelled nearly 500 feet and is equipped with a light attracting attention to the victim's location.
Adeloju takes home a £10,000 grand prize matched by an equal sum awarded to his department at the University of New South Wales.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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