Kent State Folk Festival's Anti-Social Pro-Social Posters
Maria Popova is a reader and a writer, and writes about what she reads on Brain Pickings (brainpickings.org), which is included in the Library of Congress archive of culturally valuable materials. She has also written for The New York Times, Wired UK, and The Atlantic, among others, and is an MIT Fellow. She is on Twitter @brainpicker.
In the age of social networking and digital communities, there's something to be said for analog art of appreciation – of people, of places, of music, of all the other things we've grown accustomed to commend with the click of a button. In a new campaign for the Kent State Folk Festival, Cleveland-based ad agency Marcus Thomas is celebrating that art with a series of anti-social pro-social posters, complete with a faux-vintage aesthetic and hipster-ready counterculture undertones.
Sure, the whole thing may warrant a grain of salt, given each poster is inscribed with the URL and the festival has a full social media arsenal of Facebook, Twitter and Flickr presence, but it's clever nonetheless. In lieu of authenticity, it at the very least challenges us to consider the trade-offs of the digital age and perhaps clap a little harder at the next live performance we attend.
And, hey, if you like these, it's still okay to tweet and Facebook-like them, you know. Just make sure you hit a live gig this weekend to counterbalance.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
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