Designing "Sustainability"

In 2007, papermaker Stora Enso commissioned six leading designers – Paula Scher, Marian Bantjes, Christoph Niemann, Bruce McCall, Michael C. Place and Winterhouse – to create a series of posters around the word "sustainability." The six took wildly different approaches, from the aesthetically minimalist to the conceptually complex, each brining their own signature style to the project.


Bantjes' design, for instance, uses a large number of archival photos from the Library of Congress to construct two variable repeating patterns, interwoven into the typographic treatment.

It's about time, families and preserving things for generations. It is, in my humble opinion, my best work to date." ~ Marian Bantjes

Last month, Design Observer, who orchestrated the effort for Stora Enso in 2007, set out to counter the irony of promoting sustainability via a thousand printed posters by releasing the designs as free hi-res digital downloads – well worth the click-through.

The question, of course, is whether prettifying the word "sustainability" and crafting some sort of creative narrative around it does anything in the way of actually promoting sustainable practices. But this is the fundamental hiccup of cause marketing – the disconnect between badges and behaviors – and until someone figures out a way around it, we might as well enjoy a set of gorgeous prints.

via

Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine and Huffington Post, and spends a shameful amount of time on Twitter.

Related Articles

How does alcohol affect your brain?

Explore how alcohol affects your brain, from the first sip at the bar to life-long drinking habits.

(Photo by Angie Garrett/Wikimedia Commons)
Mind & Brain
  • Alcohol is the world's most popular drug and has been a part of human culture for at least 9,000 years.
  • Alcohol's effects on the brain range from temporarily limiting mental activity to sustained brain damage, depending on levels consumed and frequency of use.
  • Understanding how alcohol affects your brain can help you determine what drinking habits are best for you.
Keep reading Show less

Scientists sequence the genome of this threatened species

If you want to know what makes a Canadian lynx a Canadian lynx a team of DNA sequencers has figured that out.

Surprising Science
  • A team at UMass Amherst recently sequenced the genome of the Canadian lynx.
  • It's part of a project intending to sequence the genome of every vertebrate in the world.
  • Conservationists interested in the Canadian lynx have a new tool to work with.

If you want to know what makes a Canadian lynx a Canadian lynx, I can now—as of this month—point you directly to the DNA of a Canadian lynx, and say, "That's what makes a lynx a lynx." The genome was sequenced by a team at UMass Amherst, and it's one of 15 animals whose genomes have been sequenced by the Vertebrate Genomes Project, whose stated goal is to sequence the genome of all 66,000 vertebrate species in the world.

Sequencing the genome of a particular species of an animal is important in terms of preserving genetic diversity. Future generations don't necessarily have to worry about our memory of the Canadian Lynx warping the way hearsay warped perception a long time ago.

elephant by Guillaume le Clerc

Artwork: Guillaume le Clerc / Wikimedia Commons

13th-century fantastical depiction of an elephant.

It is easy to see how one can look at 66,000 genomic sequences stored away as being the analogous equivalent of the Svalbard Global Seed Vault. It is a potential tool for future conservationists.

But what are the practicalities of sequencing the genome of a lynx beyond engaging with broad bioethical questions? As the animal's habitat shrinks and Earth warms, the Canadian lynx is demonstrating less genetic diversity. Cross-breeding with bobcats in some portions of the lynx's habitat also represents a challenge to the lynx's genetic makeup. The two themselves are also linked: warming climates could drive Canadian lynxes to cross-breed with bobcats.

John Organ, chief of the U.S. Geological Survey's Cooperative Fish and Wildlife units, said to MassLive that the results of the sequencing "can help us look at land conservation strategies to help maintain lynx on the landscape."

What does DNA have to do with land conservation strategies? Consider the fact that the food found in a landscape, the toxins found in a landscape, or the exposure to drugs can have an impact on genetic activity. That potential change can be transmitted down the generative line. If you know exactly how a lynx's DNA is impacted by something, then the environment they occupy can be fine-tuned to meet the needs of the lynx and any other creature that happens to inhabit that particular portion of the earth.

Given that the Trump administration is considering withdrawing protection for the Canadian lynx, a move that caught scientists by surprise, it is worth having as much information on hand as possible for those who have an interest in preserving the health of this creature—all the way down to the building blocks of a lynx's life.

Why cauliflower is perfect for the keto diet

The exploding popularity of the keto diet puts a less used veggie into the spotlight.

Purple cauliflower. (Photo: Shutterstock)
Surprising Science
  • The cauliflower is a vegetable of choice if you're on the keto diet.
  • The plant is low in carbs and can replace potatoes, rice and pasta.
  • It can be eaten both raw and cooked for different benefits.
Keep reading Show less