Cleaning Up the Oceans with a Vacuum Cleaner
Maria Popova is a reader and a writer, and writes about what she reads on Brain Pickings (brainpickings.org), which is included in the Library of Congress archive of culturally valuable materials. She has also written for The New York Times, Wired UK, and The Atlantic, among others, and is an MIT Fellow. She is on Twitter @brainpicker.
Ocean pollution has been a topic of increasing concern lately and its devastating aftermath for marine life has been grimly documented. To raise awareness about the issue, Electrolux has introduced Vac from the Sea -- a series of six limited-edition of energy-efficient vacuum cleaners made with plastic salvaged from vulnerable marine habitats.
Electrolux dreamt up the project when, in their search for sustainable source materials for the chasis of the new vacuums, they stumbled upon a plastic paradox: While oceans remain polluted with plastic, recycled plastics for home appliances were both hard to find and prohibitively exepnsive. So, they decided to make their own. Vac from the Sea was born.
Each of the five designs uses plastic from a specific region – Hawaii for the Pacific edition, Sweden's Skagerrak for the The North Sea, Saint-Cyr-sur-Mer in France for The Mediterranean, Thailand's Phi Phi Islands for The Indian Ocean, the coastal waters of Sweden, Poland and Latvia for The Baltic Sea, and waters outside the UK for and The Atlantic – and plastic is collected in partnership with local environmental nonprofits working to clean up coastlines.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
- Why can't we have a human-sized cat tree?
- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
Progressive America would be half as big, but twice as populated as its conservative twin.
A guide to making difficult conversations possible—and peaceful—in an increasingly polarized nation.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.