Hack Your Own Facebook Data with This Spooky Tool
Facebook knows about your past, present, and likely future. But how do they know this information? Data Selfie is a creepy new tool that will give you an answer. The free plugin provides a gateway into the data mining and predictive analytics that is used by Facebook to create your online identity.
Facebook knows about your past, present, and likely future. The world's largest social network has a tremendous level of insight into your life, but HOW do they gain this insight?
Data Selfie is a spooky new browser extension that can give you an answer.
The free plugin tracks all the digital breadcrumbs you would leave behind when using Facebook (hint: it's a lot of breadcrumbs) and creates your personality profile. The goal of Data Selfie is to have a heightened awareness about the data you give out and a better understanding of how Facebook's machine learning algorithms are likely employed when profiling you.
While what you see is not the actual data that Facebook is using, the tool gives you a behind-the-scenes understanding of how profiling is done. Given the rise of psychometric micro-targeting utilized by advertisers and political campaigns, it is prudent to have a better grasp into the tremendous amount of data collection and crunching that happens with every comment, post, and like.
"The tool explores our relationship to the online data we leave behind as a result of media consumption and social networks - the information you share consciously and unconsciously."-DataSelfie.it
Given the significant amount of personal data that is given in order to see how Facebook's profiling likely works, Data Selfie assures users that the content you see stays private. Data collected is only stored on your devices, with no databases or cloud storage. Data Selfie is a project created by Regina Flores Mir and Hang Do Thi Duc, with the initial seed funding through NYC Media Lab Combine Program.
Why Is This Important?
The average American Facebook user is on the platform for over 50 minutes a day. There are are a lot of interactions that happen in that amount of time, and a lot of data that can be crunched into fine-tuning a personality profile. As a Facebook user, you have a rich and detailed online identity available to the company. Data Selfie provides a gateway into the data mining and predictive analytics that is used to create that online identity.
Facebook, like most social media companies and popular apps, utilizes the free-in-exchange-for-data business model. Instead of giving Facebook a monthly fee, you are giving over your data. Whereas in a typical business transaction you are fully cognizant of the value you are giving (i.e. I will give you $200 in exchange for your couch), the value users give through data is often shrouded in mystery.
Data Selfie allows you to have a better picture as to what you are giving in exchange for using the platform. The data you are submitting both intentionally and unintentionally is extremely valuable to Facebook (and other companies). Data Selfie offers a needed level of transparency with the data-exchange process and profiling used by advertisers.
Here is the million dollar question: will insight into how your digital footprint is created cause you to walk differently online?
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
A plan to forgive almost a trillion dollars in debt would solve the student loan debt crisis, but can it work?
- Sen. Elizabeth Warren has just proposed a bold education reform plan that would forgive billions in student debt.
- The plan would forgive the debt held by more than 30 million Americans.
- The debt forgiveness program is one part of a larger program to make higher education more accessible.
America isn't immune to attempts to remove books from libraries and schools, here are ten frequent targets and why you ought to go check them out.
- Even in America, books are frequently challenged and removed from schools and public libraries.
- Every year, the American Library Association puts on Banned Books Week to draw attention to this fact.
- Some of the books they include on their list of most frequently challenged are some of the greatest, most beloved, and entertaining books there are.
In most states, LGBTQ Americans have no legal protections against discrimination in the workplace.
- The Supreme Court will decide whether the Civil Rights Act of 1964 also applies to gay and transgender people.
- The court, which currently has a probable conservative majority, will likely decide on the cases in 2020.
- Only 21 states and the District of Columbia have passed laws effectively extending the Civil Rights of 1964 to gay and transgender people.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.