“Facts about the Cineplex: 1) Several movies play simultaneously. 2) The movies begin at different times. 3) When you purchase a ticket, it is to spend approximately 120 minutes in one movie, not 120 minutes in several different movies. The experience is both democratic and hierarchical: people with different tastes mingle for a while in the lobby, buying tickets and popcorn, and then split off into individual theaters. The power of the Cineplex lies in the standardization of the moviegoing experience, as each theater is basically the same, an interchangeable auditorium of stadium seating. There is comfort in this, but also numbing familiarity. Close your eyes and open them again; in this room, you could be anywhere.”
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