The idea of a person siloing different aspects of her personality, never mind personal and professional personas, into different web-presences seems strange. Or narcissistic and even sinister–a lot like Harry Potter’s Lord Voldemort, who breaks his soul into seven far-flung pieces in an attempt at immortality. As science writer Mark Changizi wrote in a 2010 post, “Figure out who you are, and stick with it!” But upon further inspection, social media’s ability to develop and maintain multiple identities may be one of the most useful marketing powers of the Web.
Chemical changes inside Mars' core caused it to lose its magnetic field. This, in turn, caused it to lose its oceans. But how?
A more distant galaxy liked the lens so much that it went and put a ring on it. Here's the science behind this remarkable cosmic object.
A "stakehodler" has both a voice and a vote, an economic interest in how each network stewards important global resources.
This measurement is crucial to confirm that one of the assumptions of Einstein’s theory of gravity is valid.