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Why are conspiracy theories rampant in the 'wellness' industry? Welcome to conspirituality
Some purveyors of "wellness" sure are sounding like right-wing conspiracy theorists.
- The term conspirituality was coined in 2011 to represent a growing disillusionment that leads to belief in conspiracy theories.
- This particular affliction affects spiritually-minded people suspicious of anything deemed institutional.
- Conspiritual thinking is the juncture where far-left "wellness" purveyors meet right-wing conspiracy theorists.
Coronavirus got you down? No worries. A bit of oregano oil will protect you from this virus that was definitely created in a Chinese laboratory. We can attribute that information to Gabriel Cousens, a homeopathic doctor who used to run an East Village storefront selling gall bladder cleanses that required drinking a ton of olive oil. On his Facebook page, you'll also find plenty of information about the dangers of 5G and the fact that vaccinated children often get the diseases they're supposedly protected against while unvaccinated children remain healthy and free.
There are also ads for his Shaktipat workshops, a practice that usually requires that the guru touch the devotee in order to transfer psychic energy. But hey, a man has to make a living. It turns out Zoom has a feature that transmits sacred energy!
Social media leaves a trail of breadcrumbs that guides you down a trail of conspiracies. "The End Of The Vaccine Era Is Today!" claims one holistic vegan, who also states that the "Microsoft Couple" and "Facebook guy" are not that smart—posted on Facebook. Forget vaccines, a steady diet of enzymes, water fasting, higher consciousness, and rebounding (pretty sure that's not basketball) is guaranteed to cure you of this "scamdemic."
I've hung out on the edge of the "wellness community" for over 20 years. My undergraduate studies focused on Eastern religions. I started practicing yoga in 1998 and began teaching in 2004. Having been active on social media platforms for decades, I've communicated with a range of people in the so-called wellness space. While I've long been wary of many ideas circulated within this group, COVID-19 has inspired a pandemic of conspiracy I could not have foreseen.
In 2011, Charlotte Ward coined the term "conspirituality," which she defines as "a rapidly growing web movement expressing an ideology fuelled by political disillusionment and the popularity of alternative worldviews." In the article, published in Journal of Contemporary Religion, Ward names three first-generation charlatans that represent this toxic fusion of New Age ideology and right-wing conspiracies. One is former soccer player, David Icke, of whom she writes,
"He is notorious for alleging that a shadow government harbours the bloodlines of an ancient race of reptilian extraterrestrials."
Why conspiratorial thinking is peaking in America | Sarah Rose Cavanagh | Big Think
Icke regurgitated this factoid on an episode of "London Real," which has garnered nearly 6 million views on YouTube. He begins by claiming the world is controlled by a cult, followed by an impassioned rage against 5G towers. Nanotechnology microchips are destined to be inserted into COVID-19 vaccines. We need to recognize these truths in order to be part of a "spiritual awakening," which not-so-ironically is a dogwhistle used by wannabe cult leaders. Full circle, I suppose.
If trying to follow these plot lines confuses you, don't worry: that's part of the rhetoric. Ward continues,
"Conspirituality has spread from being a scattering of single, first-generation providers to a large chain. It is now part of the spiritual supermarket: clients shop around, settling upon the outlets whose interpretations of the two core convictions best suit their own opinions and tastes."
Which is how in recent weeks my Facebook feed has become dominated by a warning that Bill Gates wants to depopulate the world in order to microchip humans by forcibly injecting COVID-19 vaccines into everyone. This saves lives in an attempt to control the population he initially set out to destroy. 5G is in there somewhere because, I don't know, analytics?
A lack of critical thinking has long plagued the wellness community. An example: Since herbs and tinctures can be sold as dietary supplements with minimal federal oversight, companies go to great lengths to advertise their products regardless of clinical evidence. This has resulted in a multi-billion dollar alternative medicine market. If you want to achieve success in this market, you need to be alternative to something. That something happens to be vaccines, and Big Pharma in general.
Not that Big Pharma isn't an appropriate enemy. The for-profit medical model is not designed to serve our interests. A real conspiracy is the relationship between pharmaceutical companies and doctors fostered by lackluster federal oversight. We should be up in arms about a mental health crisis that has in large part been created for profit maximization. But that story is complex and our brains are not designed to process complexity. An easier target is vaccines, one of the most effective and important scientific advances in history.
A man in a face mask walks in front of graffiti reading 'Stop 5G Paranoia' which is painted on a wall in East London on April 19, 2020 in London, England.
Photo by Justin Setterfield/Getty Images
If you were to tell me a year ago that a pandemic would be cause for political polarization, I would have dismissed the notion, even in the era of Trump. My hope blinded me from the reality of the situation: confusion is the point. It keeps us off our guard.
In an essay on conspirituality in the COVID-19 age, philosopher Jules Evans writes that even the term "conspiracy theory" is confusing now. "It can be a way of simply dismissing a topic without considering it." He continues,
"The pandemic has led to a breakdown in knowledge and certainty. We don't know much about the virus or the best way of dealing with it, but we know it's killing a lot of us and we're afraid. This is happening to the entire human race at the same time, and we're all connected on the internet."
In 2012, I started a now-defunct blog with four fellow yoga teachers that tackled issues in yoga and politics. While yoga has always been deeply political, the modern incarnation, which began in America in the early nineteenth century and became a marketing juggernaut in the eighties, usually eschews political talk. Yet the entire physical revolution of yoga in the early twentieth century was a response to British occupation. The only era of non-political yoga is modern, affluent America.
On our site, we strove to remind people that being a yogi means engaging as a citizen. At the most basic level, citizenry in a democracy requires that you vote. Our blog achieved some success and started a few conversations, yet we recognized that companies selling leggings will always reach a much larger audience. Humans are not built to care about things that don't directly affect them. This is especially troubling in a yoga community in which one of the most popular mantras champions the freedom of all sentient beings. How that usually translates: "I want to feel good right now," not "I'm willing to fight for livable wages so that everyone can afford their rent."
Then a pandemic rolls around and suddenly everyone is affected. Since much of this wellness community has been checked out of politics, the first thing these healers and rebels encounter are rehashed right-wing talking points couched in the language of spirituality. This is not how conspirituality starts—that's usually by men with agendas they want to monetize—but it is how it spreads. Ideas are as contagious as viruses and, as it turns out, equally dangerous.
- 7 government conspiracy theories that are true - Big Think ›
- America's 10 Most Popular Conspiracy Theories - Big Think ›
- Why your brain loves conspiracy theories - Big Think ›
- Conspiracy theories and cult dynamics - Big Think ›
- Conspiracy theories and cult dynamics - Big Think ›
An open letter predicts that a massive wall of rock is about to plunge into Barry Arm Fjord in Alaska.
- A remote area visited by tourists and cruises, and home to fishing villages, is about to be visited by a devastating tsunami.
- A wall of rock exposed by a receding glacier is about crash into the waters below.
- Glaciers hold such areas together — and when they're gone, bad stuff can be left behind.
The Barry Glacier gives its name to Alaska's Barry Arm Fjord, and a new open letter forecasts trouble ahead.
Thanks to global warming, the glacier has been retreating, so far removing two-thirds of its support for a steep mile-long slope, or scarp, containing perhaps 500 million cubic meters of material. (Think the Hoover Dam times several hundred.) The slope has been moving slowly since 1957, but scientists say it's become an avalanche waiting to happen, maybe within the next year, and likely within 20. When it does come crashing down into the fjord, it could set in motion a frightening tsunami overwhelming the fjord's normally peaceful waters .
The Barry Arm Fjord
Camping on the fjord's Black Sand Beach
Image source: Matt Zimmerman
The Barry Arm Fjord is a stretch of water between the Harriman Fjord and the Port Wills Fjord, located at the northwest corner of the well-known Prince William Sound. It's a beautiful area, home to a few hundred people supporting the local fishing industry, and it's also a popular destination for tourists — its Black Sand Beach is one of Alaska's most scenic — and cruise ships.
Not Alaska’s first watery rodeo, but likely the biggest
Image source: whrc.org
There have been at least two similar events in the state's recent history, though not on such a massive scale. On July 9, 1958, an earthquake nearby caused 40 million cubic yards of rock to suddenly slide 2,000 feet down into Lituya Bay, producing a tsunami whose peak waves reportedly reached 1,720 feet in height. By the time the wall of water reached the mouth of the bay, it was still 75 feet high. At Taan Fjord in 2015, a landslide caused a tsunami that crested at 600 feet. Both of these events thankfully occurred in sparsely populated areas, so few fatalities occurred.
The Barry Arm event will be larger than either of these by far.
"This is an enormous slope — the mass that could fail weighs over a billion tonnes," said geologist Dave Petley, speaking to Earther. "The internal structure of that rock mass, which will determine whether it collapses, is very complex. At the moment we don't know enough about it to be able to forecast its future behavior."
Outside of Alaska, on the west coast of Greenland, a landslide-produced tsunami towered 300 feet high, obliterating a fishing village in its path.
What the letter predicts for Barry Arm Fjord
Moving slowly at first...
Image source: whrc.org
"The effects would be especially severe near where the landslide enters the water at the head of Barry Arm. Additionally, areas of shallow water, or low-lying land near the shore, would be in danger even further from the source. A minor failure may not produce significant impacts beyond the inner parts of the fiord, while a complete failure could be destructive throughout Barry Arm, Harriman Fiord, and parts of Port Wells. Our initial results show complex impacts further from the landslide than Barry Arm, with over 30 foot waves in some distant bays, including Whittier."
The discovery of the impeding landslide began with an observation by the sister of geologist Hig Higman of Ground Truth, an organization in Seldovia, Alaska. Artist Valisa Higman was vacationing in the area and sent her brother some photos of worrying fractures she noticed in the slope, taken while she was on a boat cruising the fjord.
Higman confirmed his sister's hunch via available satellite imagery and, digging deeper, found that between 2009 and 2015 the slope had moved 600 feet downhill, leaving a prominent scar.
Ohio State's Chunli Dai unearthed a connection between the movement and the receding of the Barry Glacier. Comparison of the Barry Arm slope with other similar areas, combined with computer modeling of the possible resulting tsunamis, led to the publication of the group's letter.
While the full group of signatories from 14 organizations and institutions has only been working on the situation for a month, the implications were immediately clear. The signers include experts from Ohio State University, the University of Southern California, and the Anchorage and Fairbanks campuses of the University of Alaska.
Once informed of the open letter's contents, the Alaska's Department of Natural Resources immediately released a warning that "an increasingly likely landslide could generate a wave with devastating effects on fishermen and recreationalists."
How do you prepare for something like this?
Image source: whrc.org
The obvious question is what can be done to prepare for the landslide and tsunami? For one thing, there's more to understand about the upcoming event, and the researchers lay out their plan in the letter:
"To inform and refine hazard mitigation efforts, we would like to pursue several lines of investigation: Detect changes in the slope that might forewarn of a landslide, better understand what could trigger a landslide, and refine tsunami model projections. By mapping the landslide and nearby terrain, both above and below sea level, we can more accurately determine the basic physical dimensions of the landslide. This can be paired with GPS and seismic measurements made over time to see how the slope responds to changes in the glacier and to events like rainstorms and earthquakes. Field and satellite data can support near-real time hazard monitoring, while computer models of landslide and tsunami scenarios can help identify specific places that are most at risk."
In the letter, the authors reached out to those living in and visiting the area, asking, "What specific questions are most important to you?" and "What could be done to reduce the danger to people who want to visit or work in Barry Arm?" They also invited locals to let them know about any changes, including even small rock-falls and landslides.
What makes some people more likely to shiver than others?
Eating veggies is good for you. Now we can stop debating how much we should eat.
- A massive new study confirms that five servings of fruit and veggies a day can lower the risk of death.
- The maximum benefit is found at two servings of fruit and three of veggies—anything more offers no extra benefit according to the researchers.
- Not all fruits and veggies are equal. Leafy greens are better for you than starchy corn and potatoes.