Our insistence that luxury goods be genuine is unrelated to how the product functions, say psychologists. We demand authenticity because of an emotional attachment to a brand: “There are certain things whose value depends largely on their legitimacy. While I might listen to bootleg music on my iPhone, I want the phone to be genuine. I want that Apple logo to be real. Why? Because the brand has effectively woven itself into my emotional brain.* Because when I see that logo, I don’t see a functional object. Instead, I’ve learned to respond to everything that isn’t functional, all those subtle connotations conveyed in the glossy ads. There are many blankets in the world. But there is only one blankie. The best brands are blankies.”
There are plenty of life-friendly stellar systems in the Universe today. But at some point in the far future, life's final extinction will occur.
Stone Age megastructure under Baltic Sea sheds light on strategy used by Palaeolithic hunters over 10,000 years ago
Archaeologists have identified what may be Europe’s oldest human-made megastructure.
In revolutionary Russia, a group of forward-thinking philosophers offered an alternative to both futurism and communism.
The second law of thermodynamics tells us that entropy always increases. But that doesn't mean it was zero at the start of the Big Bang.
Some of the world's most satisfied societies are poor, small, and remote.