Agenda Setters: Young Immigrants
In Canada, older, affluent well-educated people merely follow the social media conversation on blogs, Facebook and Twitter that is created by young, upwardly mobile immigrants.
The social media revolution is unseating traditional power brokers: “A comprehensive new study shows older, affluent well-educated Canadians, the very people who usually embrace new technology, are not leading the social media conversation on blogs, Facebook and Twitter. They are following it. The creators of social media content are more likely to be young, upwardly mobile immigrants living in Canada’s largest and most diverse cities — Toronto, Calgary and Vancouver. If Canada’s traditional elites want to retain their position as savvy consumers, early adapters and captains of industry, they cannot just eavesdrop on the conversation, but must…participate in it.”
