from the world's big
Value in Social Networks
Had a great lunch with two really smart folks – the following was asked, and it rattled a theme around my head.
What if you had to prove (through actions) that you had already provided real value to someone, before you could “friend” them? What would a social network look like if every one of your “friends” was guaranteed to have listened to your advice, in a meaningful way, at least once in the past?\n
Social Networks evolve in a way that demonstrates how people use different tools for interacting:\n
- with their closest friends (email/sms/fbmsg for me) \n
- with their core audience (RSS/4sq for me) \n
- with their broader but still relevant audience (RSS/Twitter/FB for me) \n
- with the people they want to denote social relationships with (LinkedIn and Facebook for me). \n
What tends to happen with successful social networks is that they have a core value to the first user and some incentives to connect with friends (LinkedIn is better than traditional resumes and you look more valuable with better social proof).\n
But, after reaching a core network size where the product is optimized for relevant information or connections, the incentive continues to push growth; the network starts to signal relationships over information and becomes less relevant. That’s happened to LinkedIn and to Facebook.\n
Facebook’s investing in games (and other platform apps), to maintain the users attention and keep them motivated in the quest for ultimate “connection with everything.” As a result, Facebook’s got a broad ownership of your entire social graph (how you connect broadly to companies, products, people) — it’s probably going to win there.\n
So, if you want to build a social entity, don’t compete on the broader data play — ask yourself what niche information can you get detail and clarity on that either users or marketers care about?\n
Back to the original question — I’d find a network that shared the people that are influenced by the people I influence (Think LinkedIn, back when you only had 150 connections). I could understand whom you actually have a good relationship with, so that I could ask for good quality introductions from you, or discuss relevant people with you.\n
There are a lot of other niche plays available to us out there. That’s where the hustlers should focus right now.\n
Join the legend of non-fiction in conversation with best-selling author and poker pro Maria Konnikova.
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Most of Stonehenge's megaliths, called sarens, came from West Woods, Wiltshire.
Discovering Stonehenge's signature<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzQ2NDc3Nn0.zb-izy2gdpzY5RboUnWumoX1XqP7WgqqkfANYnMkRSA/img.jpg?width=1245&coordinates=0%2C726%2C0%2C-4&height=700" id="a041b" class="rm-shortcode" data-rm-shortcode-id="9872216ca30ec9e5628b8e91f32b5b6b" data-rm-shortcode-name="rebelmouse-image" />
In 1958, engineers undertook the task of re-erecting a Stonehenge trilithon that fell in 1797. Three cores drilled into a sarsen disappeared soon after.
For every answer, another question<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5NzI5NDEzNX0.iNRlen_VApo2Hw6SPd_eiVodaG3UpEb00yD4GX_9JgU/img.jpg?width=1245&coordinates=0%2C164%2C0%2C1&height=700" id="e4fe1" class="rm-shortcode" data-rm-shortcode-id="157f21a6e304f7f50ebec55e2e53e505" data-rm-shortcode-name="rebelmouse-image" />
A view of Stonehenge during the Summer Solstice.
(Photo: Wikimedia Commons)<p>Thanks to Nash and his team, scientists now know the source of Stonehenge's sarsens. This clue can help them solve other Stonehenge mysteries. That most of the stones were sourced from one location, the study notes, suggests that they were erected at about the same time. It also reveals the routes the Neolithic builders had to traverse with their heavy loads.</p><p>But questions remain. Why did the builders choose West Woods when the Salisbury Plain is dense with sarsen? Why were two megaliths (Stones 26 and 160) sourced elsewhere? And were the missing stones gathered from West Woods or elsewhere? </p><p>These questions only touch on the sarsens. The question that intrigues so many of the monument's visitors remains hotly debated: Who built Stonehenge and why? Was it a <a href="https://www.theguardian.com/science/2013/mar/09/archaeology-stonehenge-bones-burial-ground#:~:text=Stonehenge%20may%20have%20been%20burial%20site%20for%20Stone%20Age%20elite%2C%20say%20archaeologists,-This%20article%20is&text=Centuries%20before%20the%20first%20massive,a%20theory%20disclosed%20on%20Saturday." target="_blank">burial site for the Stone age elite</a>? <a href="https://www.sciencedaily.com/releases/2012/06/120622163722.htm" target="_blank">A monument marking British unification</a>? <a href="https://www.theguardian.com/science/2015/mar/15/circular-thinking-stonehenges-origin-is-subject-to-new-theory" target="_blank">A Druid Mecca</a>? We don't know, but as scientific tools advance, we may be able to break the prehistoric silence that has laid over Stonehenge for so long.</p>