Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

Twitter's Opportunity as an Identity Platform

Facebook has largely won the war of the online identity platform, however identity online creates big markets and there are still large openings for a secondary mainstream player and probably several vertical players.


Twitter, LinkedIn, Google and About.me are all credible competitors for the secondary mainstream spot. While Twitter may not have the scale of Google (Gmail/Youtube/Google+), it has a unique asset that could give it an edge.

The @name is a big advantage.

@names are actually the most compelling asset Twitter has in the online identity space.

  • @names are public: People are willing to give them out more easily than phone numbers or email adresses.
  • Following an @name is uni-directional: People are willing to give them out over Facebook/LinkedIn, because it doesn't come with the expectation of meeting 
  • @names enable direct contact for followup and do so with a very low barrier to entry - just send an @reply to someone.
  • @names are lighter-weight than online alternatives, so they make their way into offline conversation ("Send me a message, I'm 'at tylerwillis'"), email signatures, business cards, and other places your Facebook/Linkedin URL don't get added.
  • That last point is critical, especially the offline component. We've seen this get some traction in early adopter communities, but if this behavior jumps into a significant portion of the mainstream Twitter will have a really valuable position.

    Twitter also has the unique case of having celebrities and pop-culture heroes who they can coach into using preferred language through education and relationships, this could help spread the concept.

    Worthy of Note: Google Plus is trying to emulate this with the + sign, but Google+ will have to break considerably farther into the mainstream before people know what you mean when you say "I'm plus tylerwillis."

    Malcolm Gladwell live! | Strangers, Storytelling, and Psychology

    Join the legend of non-fiction in conversation with best-selling author and poker pro Maria Konnikova.

    Big Think LIVE

    Add event to your calendar

    AppleGoogleOffice 365OutlookOutlook.comYahoo


    Keep reading Show less

    Map of the World's Countries Rearranged by Population

    China moves to Russia and India takes over Canada. The Swiss get Bangladesh, the Bangladeshi India. And the U.S.? It stays where it is. 

    Strange Maps

    What if the world were rearranged so that the inhabitants of the country with the largest population would move to the country with the largest area? And the second-largest population would migrate to the second-largest country, and so on?

    Keep reading Show less

    Hulu's original movie "Palm Springs" is the comedy we needed this summer

    Andy Samberg and Cristin Milioti get stuck in an infinite wedding time loop.

    Gear
    • Two wedding guests discover they're trapped in an infinite time loop, waking up in Palm Springs over and over and over.
    • As the reality of their situation sets in, Nyles and Sarah decide to enjoy the repetitive awakenings.
    • The film is perfectly timed for a world sheltering at home during a pandemic.
    Keep reading Show less

    Scientists solve the origin of Stonehenge’s sarsen stones

    Most of Stonehenge's megaliths, called sarens, came from West Woods, Wiltshire.

    Culture & Religion
  • Researchers have known Stonehenge's smaller bluestones came from Preseli Hills, Wales, but the source of its sarsens has remained a mystery.
  • Using chemical analysis, scientists found at matching source at West Woods, approximately 25 kilometer north of the World Heritage Site.
  • But mysteries remain, such as why that site was chosen.
  • Keep reading Show less
    Culture & Religion

    Why are there so many humans?

    Having lots of kids is great for the success of the species. But there's a hitch.

    Scroll down to load more…
    Quantcast