Twitter's Opportunity as an Identity Platform
Facebook has largely won the war of the online identity platform, however identity online creates big markets and there are still large openings for a secondary mainstream player and probably several vertical players.
Twitter, LinkedIn, Google and About.me are all credible competitors for the secondary mainstream spot. While Twitter may not have the scale of Google (Gmail/Youtube/Google+), it has a unique asset that could give it an edge.
The @name is a big advantage.
@names are actually the most compelling asset Twitter has in the online identity space.
That last point is critical, especially the offline component. We've seen this get some traction in early adopter communities, but if this behavior jumps into a significant portion of the mainstream Twitter will have a really valuable position.
Twitter also has the unique case of having celebrities and pop-culture heroes who they can coach into using preferred language through education and relationships, this could help spread the concept.
Worthy of Note: Google Plus is trying to emulate this with the + sign, but Google+ will have to break considerably farther into the mainstream before people know what you mean when you say "I'm plus tylerwillis."
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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