from the world's big
Lobbbying as a Marketing Activity
This weekend I flew to lovely Pasco, WA to officiate a friend's wedding -- it was an amazing event and was truly enjoyable. On my way back, I had an idea for Amazon's marketing team that I wanted to share with you all.
I own the Amazon Kindle, and absolutely love it for travel. It's a fantastic reading device and is definitely my first gadget pick for vacation. The only downside is that most airlines still require you to turn the kindle off during takeoff and landing. However, the kindle uses very little power and causes very little interference, which means that you could safely use it under 10,000 feet during what the FAA calls "Sterile Cockpit Conditions."
Why do airlines restrict Kindles?
The FAA requires that each airline certify that approved devices don't interfere with their planes and then set their own guidelines about when you can use devices. The FAA strongly suggests that this occur above 10,000 feet. (Here's the guidelines, see section 6.e and 6.f)
So, there's no incentive for Airlines to allow you to use anything under 10k ft. -- they fear the FAA and the cost of expensive tests far more then they care about the small subset of customers who want to use a Kindle.
The opportunity for Amazon
But there is one person who cares enough about being able to use a Kindle during takeoff and has the resources to do something about it. Amazon.
Amazon could easily approach the major airlines and cut a deal with them that subsidized the cost of testing that verified that kindles didn't interfere with airplane operations and gave the airlines monetary incentive to clear kindles for use below 10k. As long as Amazon could de-risk any potential blowback from the FAA (perhaps through insurance coverage or sign-off from the organization?) they could offer airlines several million dollars per year contingent on changing the pre-flight routine to specifically approve the use of Amazon Kindles.
"Please now turn off all electronic devices, once we are above 10,000 feet you may use approved electronic devices. The only device approved for use during takeoff is the Amazon Kindle."
If Amazon were able to accomplish this, the advertising value would be significantly better than almost any channel they could hope for - frequent travelers would adopt the kindle en masse and over 600 million people a year in the USA would be exposed to fantastic brand marketing for Amazon. The press around it would massively improve that.
It would involve Lobbying, Corporate Development, and a lot of efforts not normally associated with Marketing. It definitely be hard, but if successful, it might just be the most efficient marketing budget ever spent by a consumer electronic company.
Join the legend of non-fiction in conversation with best-selling author and poker pro Maria Konnikova.
China moves to Russia and India takes over Canada. The Swiss get Bangladesh, the Bangladeshi India. And the U.S.? It stays where it is.
What if the world were rearranged so that the inhabitants of the country with the largest population would move to the country with the largest area? And the second-largest population would migrate to the second-largest country, and so on?
Andy Samberg and Cristin Milioti get stuck in an infinite wedding time loop.
- Two wedding guests discover they're trapped in an infinite time loop, waking up in Palm Springs over and over and over.
- As the reality of their situation sets in, Nyles and Sarah decide to enjoy the repetitive awakenings.
- The film is perfectly timed for a world sheltering at home during a pandemic.
Most of Stonehenge's megaliths, called sarens, came from West Woods, Wiltshire.
Discovering Stonehenge's signature<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzQ2NDc3Nn0.zb-izy2gdpzY5RboUnWumoX1XqP7WgqqkfANYnMkRSA/img.jpg?width=1245&coordinates=0%2C726%2C0%2C-4&height=700" id="a041b" class="rm-shortcode" data-rm-shortcode-id="9872216ca30ec9e5628b8e91f32b5b6b" data-rm-shortcode-name="rebelmouse-image" />
In 1958, engineers undertook the task of re-erecting a Stonehenge trilithon that fell in 1797. Three cores drilled into a sarsen disappeared soon after.
For every answer, another question<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5NzI5NDEzNX0.iNRlen_VApo2Hw6SPd_eiVodaG3UpEb00yD4GX_9JgU/img.jpg?width=1245&coordinates=0%2C164%2C0%2C1&height=700" id="e4fe1" class="rm-shortcode" data-rm-shortcode-id="157f21a6e304f7f50ebec55e2e53e505" data-rm-shortcode-name="rebelmouse-image" />
A view of Stonehenge during the Summer Solstice.
(Photo: Wikimedia Commons)<p>Thanks to Nash and his team, scientists now know the source of Stonehenge's sarsens. This clue can help them solve other Stonehenge mysteries. That most of the stones were sourced from one location, the study notes, suggests that they were erected at about the same time. It also reveals the routes the Neolithic builders had to traverse with their heavy loads.</p><p>But questions remain. Why did the builders choose West Woods when the Salisbury Plain is dense with sarsen? Why were two megaliths (Stones 26 and 160) sourced elsewhere? And were the missing stones gathered from West Woods or elsewhere? </p><p>These questions only touch on the sarsens. The question that intrigues so many of the monument's visitors remains hotly debated: Who built Stonehenge and why? Was it a <a href="https://www.theguardian.com/science/2013/mar/09/archaeology-stonehenge-bones-burial-ground#:~:text=Stonehenge%20may%20have%20been%20burial%20site%20for%20Stone%20Age%20elite%2C%20say%20archaeologists,-This%20article%20is&text=Centuries%20before%20the%20first%20massive,a%20theory%20disclosed%20on%20Saturday." target="_blank">burial site for the Stone age elite</a>? <a href="https://www.sciencedaily.com/releases/2012/06/120622163722.htm" target="_blank">A monument marking British unification</a>? <a href="https://www.theguardian.com/science/2015/mar/15/circular-thinking-stonehenges-origin-is-subject-to-new-theory" target="_blank">A Druid Mecca</a>? We don't know, but as scientific tools advance, we may be able to break the prehistoric silence that has laid over Stonehenge for so long.</p>