Focus on Attention
I pay attention to what smart people pay attention to.
I moderated a panel on social media yesterday for IPN, and got really deep into using facebook and twitter (especially twitter) to monetize, serve customers, learn market data, generate sales and get referrals. We missed however one of the core uses of social media — understanding more about people’s habits, in particular about their attention profiles.\n
I get real-time and relevant data from following the folks that I see as leading thinkers in their field, and this is primarily how I learn about trends in my industry, or in tangential industries, that I can capitalize. By utilizing tools like delicious and twitter, I can see what smart people pay attention to. By lowering the bar (and the risk) for them to publish information, they are more willing to share — and that’s something you can benefit from.\n
If you turn on the fire-hose and consume the active sharing of information from 10-20 sources, you’ll see your rate of learning jump up. If you were one of the people who weren’t on twitter at the talk, let me ask you to do the following things to test this theory.\n
- Signup for an account at twitter and get an RSS reader (I suggest google reader) \n
- Identify a topic you’d benefit from learning more about, like, marketing using social media. \n
- Search for 3-5 experts in this field who use twitter, and follow them (for social media marketing, let’s say @jacobm @jeffwidman and @garyvee). Read every tweet. My tip is to get it sent to your phone. \n
- Note if any of them have blogs, if so, subscribe to them in google reader (Jacob, Jeff, and Garyvee all do). Also look for the more traditional leaders in this space who aren’t really using twitter yet (like Seth Godin) and subscribe to them as well. note: do not use this opportunity to subscribe to topic-specific blogs or twitter accounts, as these can have overwhelming volume and generally just parrot back what the leaders have already known for hours/days/months. If it’s really important, one of the people you’re following will talk about it. \n
- Now, identify if any of them are using Delicious to share bookmarks. If so, subscribe to an RSS feed of their posts in google reader. Jacob does. So does Jeff. \n
- Read EVERYTHING. \n
It shouldn’t be too much. It’s rare that individuals post more than 1-2 blog posts a day, 1-10 tweets a day, or 5-10 bookmarks a day. If it’s impossible for you to follow along you can cut people out and remove the noisy folks.\n
For the advanced class, rinse and repeat the above with twitter, youtube, vimeo, tumblr, etc. Look for where people on the forefront are sharing what their attention is on and make it your priority to pay attention to that as well.\n
Do this for a week, and I think why you’ll see it’s one of the most powerful tools to quickly gauge what an industry is working on at that moment, and what tips can you pickup from the thinking of experts.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Is it "perverseness," the "death drive," or something else?
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.