Facebook Places for marketers

I penned a blog post that’s over 900 words about the Facebook Places launch as seen by Marketers. In it I discuss 13 facts about how Places will affect businesses. Go check it out on the Involver Blog! Here’s a small excerpt from the article:


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How should I manage my Facebook Page and Facebook Place(s)?

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  • Before managing your Facebook Place, you must claim it. The easiest way to do this is to accept a phone call at the number saved for that place. If this is not viable, then you can submit a document verification request instead, but this will take longer.
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  • A Facebook Place can be merged with a Facebook Page.  If you merge your Place and Page, it will add maps, Check-ins, and Friend Activity Feeds to your current Facebook Page.
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  • You can only attach one Facebook Place to a Facebook Page right now, it’s not advised to attach your Facebook Place to a page if you eventually want to attach multiple Places, as Facebook is working on a solution for this.
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  • Involver Customers, if you attach your Facebook Place to your Page, you’ll be able to mange both with the Involver Audience Management Platform.
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Go read the rest…

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Here’s a photo of my first Facebook Places checkin, at Blu in New York City, what was yours?

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#### Treats

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* I was in New York City this week for Estee Lauder Digital Day, and while in New York I learned a few things — Blu is a horrible restaurant, I really want to try Angel’s Share in the winter, Virgin America is the only way to fly to JFK, and Matthew Dear is an amazing musician.

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* There seems to be an increasing trend to heap responsibility onto my generation for fixing the world’s problems earlier then our predecessors were given a shot (it seems like 20 and 30 something leaders are beginning to become normal enough that people are wondering if they are better at effectively using power to improve the world we live in. I wonder if this is unique, or if this same cycle happened for other generations?  X? Boomers? Was there a similar push for you to start taking control/responsibility at 25-30?

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* Swearing at the beginning or ending of a speech makes you more credible, dammit.  ”Jazz” is apparently the best word to play in Hangman if you want to win. For more awesome tidbits like this, you should click here and follow me on Twitter, I’m @tylerwillis.

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