Estee Lauder's impressive commitment

I’m in New York today for the Estee Lauder Digital Media day. As I write this from the show floor in Chelsea, I look out upon 13 market leading digital companies invited to share knowledge with the Estee Lauder team. Companies like Facebook, Google, Bazaarvoice, Yahoo, Microsoft Advertising, and Involver are here working closely with about 400 people from every Estee Lauder brand.


This event is, in their own words, an investment in their team’s digital IQ — and it’s probably a pretty sizable investment based on the venue, speakers, and quantity of gourmet noshes I’m eating while I type. I don’t know of many companies willing to place this large a bet on educating their team, and it is an impressive display of commitment to marketing excellence from Estee Lauder as far as I’m concerned.

Jascha and I are both sincerely impressed, and this event has renewed my commitment to education. No matter how big your organization is, you need to earmark resources to continue learning new lessons. What have you done this month that has helped your team learn something that made their jobs easier?

At Involver, we have a culture of knowledge sharing. Whether it’s our brand team writing emails and blog posts about new opportunities in social, our sales team teaching each other productivity tricks in group demonstrations, or our technical team sharing the latest and greatest in new technology in weekly company demonstrations, we are always teaching ourselves new things so that we can better educate and serve our customers.

What do you do to insure your team stays on top of current knowledge? How can we help your team learn more about the new digital landscape?

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