Estee Lauder's impressive commitment

I’m in New York today for the Estee Lauder Digital Media day. As I write this from the show floor in Chelsea, I look out upon 13 market leading digital companies invited to share knowledge with the Estee Lauder team. Companies like Facebook, Google, Bazaarvoice, Yahoo, Microsoft Advertising, and Involver are here working closely with about 400 people from every Estee Lauder brand.


This event is, in their own words, an investment in their team’s digital IQ — and it’s probably a pretty sizable investment based on the venue, speakers, and quantity of gourmet noshes I’m eating while I type. I don’t know of many companies willing to place this large a bet on educating their team, and it is an impressive display of commitment to marketing excellence from Estee Lauder as far as I’m concerned.

Jascha and I are both sincerely impressed, and this event has renewed my commitment to education. No matter how big your organization is, you need to earmark resources to continue learning new lessons. What have you done this month that has helped your team learn something that made their jobs easier?

At Involver, we have a culture of knowledge sharing. Whether it’s our brand team writing emails and blog posts about new opportunities in social, our sales team teaching each other productivity tricks in group demonstrations, or our technical team sharing the latest and greatest in new technology in weekly company demonstrations, we are always teaching ourselves new things so that we can better educate and serve our customers.

What do you do to insure your team stays on top of current knowledge? How can we help your team learn more about the new digital landscape?

Befriend your ideological opposite. It’s fun.

Step inside the unlikely friendship of a former ACLU president and an ultra-conservative Supreme Court Justice.

Sponsored by Charles Koch Foundation
  • Former president of the ACLU Nadine Strossen and Supreme Court Justice Antonin Scalia were unlikely friends. They debated each other at events all over the world, and because of that developed a deep and rewarding friendship – despite their immense differences.
  • Scalia, a famous conservative, was invited to circles that were not his "home territory", such as the ACLU, to debate his views. Here, Strossen expresses her gratitude and respect for his commitment to the exchange of ideas.
  • "It's really sad that people seem to think that if you disagree with somebody on some issues you can't be mutually respectful, you can't enjoy each other's company, you can't learn from each other and grow in yourself," says Strossen.
  • The opinions expressed in this video do not necessarily reflect the views of the Charles Koch Foundation, which encourages the expression of diverse viewpoints within a culture of civil discourse and mutual respect.
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Learn how to redesign your job for maximum reward.

Videos
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  • There are 3 ways people find meaning at work, what Aaron Hurst calls the three elevations of impact. About a third of the population finds meaning at an individual level, from seeing the direct impact of their work on other people. Another third of people find their purpose at an organizational level. And the last third of people find meaning at a social level.
  • "What's interesting about these three elevations of impact is they enable us to find meaning in any job if we approach it the right way. And it shows how accessible purpose can be when we take responsibility for it in our work," says Hurst.
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Physicist advances a radical theory of gravity

Erik Verlinde has been compared to Einstein for completely rethinking the nature of gravity.

Photo by Willeke Duijvekam
Surprising Science
  • The Dutch physicist Erik Verlinde's hypothesis describes gravity as an "emergent" force not fundamental.
  • The scientist thinks his ideas describe the universe better than existing models, without resorting to "dark matter".
  • While some question his previous papers, Verlinde is reworking his ideas as a full-fledged theory.
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UPS has been discreetly using self-driving trucks to deliver cargo

TuSimple, an autonomous trucking company, has also engaged in test programs with the United States Postal Service and Amazon.


PAUL RATJE / Contributor
Technology & Innovation
  • This week, UPS announced that it's working with autonomous trucking startup TuSimple on a pilot project to deliver cargo in Arizona using self-driving trucks.
  • UPS has also acquired a minority stake in TuSimple.
  • TuSimple hopes its trucks will be fully autonomous — without a human driver — by late 2020, though regulatory questions remain.
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