Agile Marketing

Agile Marketing

I want to share with you a more personal update today -- a new practice we've developed which has improved the marketing efforts at my company.


We've recently begun practicing Agile Marketing. A choice we made several months ago that has improved both our process and output.

I wanted to share with you this process, which Mike Axinn from our team recently put together a two-and-a-half minute video introducing this concept. Here's our VP of Marketing, Jascha Kaykas-Wolff giving an introduction to Agile Marketing.

Probably the most important part of the model is breaking your work (and analysis of success) into smaller chunks. We operate against short "sprints" internally, which gives us much shorter timelines to complete chunks of work and evaluate success. This allows us to make iterative course corrections much more quickly.

Remember, a plane going from California to Hawaii is off course 99% of the time, but is making constant adjustments back towards the destination. A marketing team is no different; by shortening the feedback loop, you give yourself less ability to get off course.

Not many people out there practice Agile Marketing, and I'd love to hear your take on it:

  • Do you practice agile marketing?
  • Could your team adapt to an agile model?
  • What are your biggest challenges in shortening your feedback loop?
  • This video was initially posted on our corporate blog. If people find it valuable, we'll continue sharing a series of updates on the processes we're building, the lessons we're learning, and the benefits we're seeing. Feel free to share your request for this in the comments on our original post.

    No, the Yellowstone supervolcano is not ‘overdue’

    Why mega-eruptions like the ones that covered North America in ash are the least of your worries.

    Ash deposits of some of North America's largest volcanic eruptions.

    Image: USGS - public domain
    Strange Maps
    • The supervolcano under Yellowstone produced three massive eruptions over the past few million years.
    • Each eruption covered much of what is now the western United States in an ash layer several feet deep.
    • The last eruption was 640,000 years ago, but that doesn't mean the next eruption is overdue.
    Keep reading Show less

    What the rise of digital nomads can tell us about the next wave of remote working

    The pandemic has many people questioning whether they ever want to go back to the office.

    SEBASTIEN SALOM-GOMIS/AFP via Getty Images
    Personal Growth

    If one thing is clear about remote work, it's this: Many people prefer it and don't want their bosses to take it away.

    Keep reading Show less

    CRISPR: Can we control it?

    The potential of CRISPR technology is incredible, but the threats are too serious to ignore.

    Videos
    • CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) is a revolutionary technology that gives scientists the ability to alter DNA. On the one hand, this tool could mean the elimination of certain diseases. On the other, there are concerns (both ethical and practical) about its misuse and the yet-unknown consequences of such experimentation.
    • "The technique could be misused in horrible ways," says counter-terrorism expert Richard A. Clarke. Clarke lists biological weapons as one of the potential threats, "Threats for which we don't have any known antidote." CRISPR co-inventor, biochemist Jennifer Doudna, echos the concern, recounting a nightmare involving the technology, eugenics, and a meeting with Adolf Hitler.
    • Should this kind of tool even exist? Do the positives outweigh the potential dangers? How could something like this ever be regulated, and should it be? These questions and more are considered by Doudna, Clarke, evolutionary biologist Richard Dawkins, psychologist Steven Pinker, and physician Siddhartha Mukherjee.

    Technology & Innovation

    Smartly dressed: Researchers develop clothes that sense movement via touch

    Measuring a person's movements and poses, smart clothes could be used for athletic training, rehabilitation, or health-monitoring.

    Quantcast