A Different Type of Marketing Blog

This is your chance to decide what content exists about marketing online - scroll down to read more and leave a comment with your response.


Astute readers who visit this site will notice a change happened this morning: this blog is now hosted on bigthink.com, an expert knowledge network visited by one million users each month. This is a huge move for me, and I'm excited about what it signifies. 

In blogging, I've always attempted to rise above the echo chamber and provide some unique value through an insight or experience I've had and can share with you. Rising above the news-cycles isn't a great way to build a high-traffic blog, but it's been a fantastic exercise in creating intellectual value -- and had started some interesting conversations with some high-profile marketing publications about writing for them. 

In the middle of those conversations, BigThink reached out and asked if I'd consider becoming part of their content family.

After a few conversations, it was clear we shared some philosophical guidelines:

  • All information is not created equal, and good ideas are valuable.
  • Racing to publish first and writing to frequently hurt overall quality in most blogs.
  • Generating good ideas is more important then generating words, posts, or site visits.
  • That was a fantastic way to start the relationship, and BigThink has created some fascinating content -- a handful of entertaining blogs from experts in various fields (like physics, political theory, volcanology, cartography, and the economics of sexual relationships) and over 1500 interviews with experts as varied as Stephen Hawking, Paul Krugman, Ray Kruzweil, Richard Branson, Ken Burns, Arianna Huffington, John McCain, and thousands more.

    I liken BigThink to NPR: an experience that eclectic, interesting, and informative.

    Add to the fact that BigThink is still a relatively new site and working through the startup kinks that I enjoy so much, and it sounded like a lot fun to be a part of as a writer. So, today I'm officially launching Cue The Future on BigThink.com, where I'll be writing my new posts going forward.

    Not too much will change:

  • I'm still going to focus on marketing, technology, and the what the future will bring.
  • I'm still working harder than ever at Involver, building a platform that let's over 125K agencies and brands manage their social marketing efforts.
  • I still have full editorial control.
  • I'm proud to be part of the BigThink family, and I hope that together we can build a really vibrant discussion around marketing, technology, and the future.

    Since this is a new blog, there's a couple things you may want to do to make sure you see my posts:

  • Subscribe to RSS
  • Follow me on Twitter
  • Check out the new site at www.bigthink.com/blogs/cue-the-future
  • Help me tailor the content to what you want to learn more about - if I could cover anything in the next year, what would be most interesting to you?

    Befriend your ideological opposite. It’s fun.

    Step inside the unlikely friendship of a former ACLU president and an ultra-conservative Supreme Court Justice.

    Sponsored by Charles Koch Foundation
    • Former president of the ACLU Nadine Strossen and Supreme Court Justice Antonin Scalia were unlikely friends. They debated each other at events all over the world, and because of that developed a deep and rewarding friendship – despite their immense differences.
    • Scalia, a famous conservative, was invited to circles that were not his "home territory", such as the ACLU, to debate his views. Here, Strossen expresses her gratitude and respect for his commitment to the exchange of ideas.
    • "It's really sad that people seem to think that if you disagree with somebody on some issues you can't be mutually respectful, you can't enjoy each other's company, you can't learn from each other and grow in yourself," says Strossen.
    • The opinions expressed in this video do not necessarily reflect the views of the Charles Koch Foundation, which encourages the expression of diverse viewpoints within a culture of civil discourse and mutual respect.
    Keep reading Show less

    3 ways to find a meaningful job, or find purpose in the job you already have

    Learn how to redesign your job for maximum reward.

    Videos
    • Broaching the question "What is my purpose?" is daunting – it's a grandiose idea, but research can make it a little more approachable if work is where you find your meaning. It turns out you can redesign your job to have maximum purpose.
    • There are 3 ways people find meaning at work, what Aaron Hurst calls the three elevations of impact. About a third of the population finds meaning at an individual level, from seeing the direct impact of their work on other people. Another third of people find their purpose at an organizational level. And the last third of people find meaning at a social level.
    • "What's interesting about these three elevations of impact is they enable us to find meaning in any job if we approach it the right way. And it shows how accessible purpose can be when we take responsibility for it in our work," says Hurst.
    Keep reading Show less

    Physicist advances a radical theory of gravity

    Erik Verlinde has been compared to Einstein for completely rethinking the nature of gravity.

    Photo by Willeke Duijvekam
    Surprising Science
    • The Dutch physicist Erik Verlinde's hypothesis describes gravity as an "emergent" force not fundamental.
    • The scientist thinks his ideas describe the universe better than existing models, without resorting to "dark matter".
    • While some question his previous papers, Verlinde is reworking his ideas as a full-fledged theory.
    Keep reading Show less

    UPS has been discreetly using self-driving trucks to deliver cargo

    TuSimple, an autonomous trucking company, has also engaged in test programs with the United States Postal Service and Amazon.


    PAUL RATJE / Contributor
    Technology & Innovation
    • This week, UPS announced that it's working with autonomous trucking startup TuSimple on a pilot project to deliver cargo in Arizona using self-driving trucks.
    • UPS has also acquired a minority stake in TuSimple.
    • TuSimple hopes its trucks will be fully autonomous — without a human driver — by late 2020, though regulatory questions remain.
    Keep reading Show less