A Different Type of Marketing Blog

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Astute readers who visit this site will notice a change happened this morning: this blog is now hosted on bigthink.com, an expert knowledge network visited by one million users each month. This is a huge move for me, and I'm excited about what it signifies. 

In blogging, I've always attempted to rise above the echo chamber and provide some unique value through an insight or experience I've had and can share with you. Rising above the news-cycles isn't a great way to build a high-traffic blog, but it's been a fantastic exercise in creating intellectual value -- and had started some interesting conversations with some high-profile marketing publications about writing for them. 

In the middle of those conversations, BigThink reached out and asked if I'd consider becoming part of their content family.

After a few conversations, it was clear we shared some philosophical guidelines:

  • All information is not created equal, and good ideas are valuable.
  • Racing to publish first and writing to frequently hurt overall quality in most blogs.
  • Generating good ideas is more important then generating words, posts, or site visits.
  • That was a fantastic way to start the relationship, and BigThink has created some fascinating content -- a handful of entertaining blogs from experts in various fields (like physics, political theory, volcanology, cartography, and the economics of sexual relationships) and over 1500 interviews with experts as varied as Stephen Hawking, Paul Krugman, Ray Kruzweil, Richard Branson, Ken Burns, Arianna Huffington, John McCain, and thousands more.

    I liken BigThink to NPR: an experience that eclectic, interesting, and informative.

    Add to the fact that BigThink is still a relatively new site and working through the startup kinks that I enjoy so much, and it sounded like a lot fun to be a part of as a writer. So, today I'm officially launching Cue The Future on BigThink.com, where I'll be writing my new posts going forward.

    Not too much will change:

  • I'm still going to focus on marketing, technology, and the what the future will bring.
  • I'm still working harder than ever at Involver, building a platform that let's over 125K agencies and brands manage their social marketing efforts.
  • I still have full editorial control.
  • I'm proud to be part of the BigThink family, and I hope that together we can build a really vibrant discussion around marketing, technology, and the future.

    Since this is a new blog, there's a couple things you may want to do to make sure you see my posts:

  • Subscribe to RSS
  • Follow me on Twitter
  • Check out the new site at www.bigthink.com/blogs/cue-the-future
  • Help me tailor the content to what you want to learn more about - if I could cover anything in the next year, what would be most interesting to you?

    How to vaccinate the world’s most vulnerable? Build global partnerships.

    Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.

    Susan Silbermann, Global President of Pfizer Vaccines, looks on as a health care worker administers a vaccine in Rwanda. Photo: Courtesy of Pfizer.
    • Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
    • Pfizer is helping to drive the UN's sustainable development goals through partnerships.
    • Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
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    Sponsored

    Why Henry David Thoreau was drawn to yoga

    The famed author headed to the pond thanks to Indian philosophy.

    Image: Public Domain / Shutterstock / Big Think
    Personal Growth
    • The famed author was heavily influenced by Indian literature, informing his decision to self-exile on Walden Pond.
    • He was introduced to these texts by his good friend's father, William Emerson.
    • Yoga philosophy was in America a century before any physical practices were introduced.
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    How to split the USA into two countries: Red and Blue

    Progressive America would be half as big, but twice as populated as its conservative twin.

    Image: Dicken Schrader
    Strange Maps
    • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
    • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
    • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
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    Photo: Shutterstock / Big Think
    Personal Growth
      • A recent study from the Department of Health and Human Services found that 80 percent of Americans don't exercise enough.
      • Small breaks from work add up, causing experts to recommend short doses of movement rather than waiting to do longer workouts.
      • Rethinking what exercise is can help you frame how you move throughout your day.
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