A Different Type of Marketing Blog

A Different Type of Marketing Blog

This is your chance to decide what content exists about marketing online - scroll down to read more and leave a comment with your response.


Astute readers who visit this site will notice a change happened this morning: this blog is now hosted on bigthink.com, an expert knowledge network visited by one million users each month. This is a huge move for me, and I'm excited about what it signifies. 

In blogging, I've always attempted to rise above the echo chamber and provide some unique value through an insight or experience I've had and can share with you. Rising above the news-cycles isn't a great way to build a high-traffic blog, but it's been a fantastic exercise in creating intellectual value -- and had started some interesting conversations with some high-profile marketing publications about writing for them. 

In the middle of those conversations, BigThink reached out and asked if I'd consider becoming part of their content family.

After a few conversations, it was clear we shared some philosophical guidelines:

  • All information is not created equal, and good ideas are valuable.
  • Racing to publish first and writing to frequently hurt overall quality in most blogs.
  • Generating good ideas is more important then generating words, posts, or site visits.
  • That was a fantastic way to start the relationship, and BigThink has created some fascinating content -- a handful of entertaining blogs from experts in various fields (like physics, political theory, volcanology, cartography, and the economics of sexual relationships) and over 1500 interviews with experts as varied as Stephen Hawking, Paul Krugman, Ray Kruzweil, Richard Branson, Ken Burns, Arianna Huffington, John McCain, and thousands more.

    I liken BigThink to NPR: an experience that eclectic, interesting, and informative.

    Add to the fact that BigThink is still a relatively new site and working through the startup kinks that I enjoy so much, and it sounded like a lot fun to be a part of as a writer. So, today I'm officially launching Cue The Future on BigThink.com, where I'll be writing my new posts going forward.

    Not too much will change:

  • I'm still going to focus on marketing, technology, and the what the future will bring.
  • I'm still working harder than ever at Involver, building a platform that let's over 125K agencies and brands manage their social marketing efforts.
  • I still have full editorial control.
  • I'm proud to be part of the BigThink family, and I hope that together we can build a really vibrant discussion around marketing, technology, and the future.

    Since this is a new blog, there's a couple things you may want to do to make sure you see my posts:

  • Subscribe to RSS
  • Follow me on Twitter
  • Check out the new site at www.bigthink.com/blogs/cue-the-future
  • Help me tailor the content to what you want to learn more about - if I could cover anything in the next year, what would be most interesting to you?

    COVID-19 amplified America’s devastating health gap. Can we bridge it?

    The COVID-19 pandemic is making health disparities in the United States crystal clear. It is a clarion call for health care systems to double their efforts in vulnerable communities.

    Willie Mae Daniels makes melted cheese sandwiches with her granddaughter, Karyah Davis, 6, after being laid off from her job as a food service cashier at the University of Miami on March 17, 2020.

    Credit: Joe Raedle/Getty Images
    Sponsored by Northwell Health
    • The COVID-19 pandemic has exacerbated America's health disparities, widening the divide between the haves and have nots.
    • Studies show disparities in wealth, race, and online access have disproportionately harmed underserved U.S. communities during the pandemic.
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    Who is the highest selling artist from your state?

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    Culture & Religion

    This is a mysterious map. Obviously about music, or more precisely musicians. But what’s Eminem doing in Missouri? Kanye West in Georgia? And Wiz Khalifa in, of all places, North Dakota? None of these musicians are from those states! Everyone knows that! Is this map that stupid, or just looking for a fight? Let’s pause a moment and consider our attention spans, shrinking faster than polar ice caps.

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    Skyborne whales: The rise (and fall) of the airship

    Can passenger airships make a triumphantly 'green' comeback?

    R. Humphrey/Topical Press Agency/Getty Images
    Technology & Innovation

    Large airships were too sensitive to wind gusts and too sluggish to win against aeroplanes. But today, they have a chance to make a spectacular return.

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    Vegans and vegetarians often have nutrient deficiencies and lower BMI, which can increase the risk of fractures.

    Credit: Jukov studi via Adobe Stock
    Surprising Science
    • The study found that vegans were 43% more likely to suffer fractures than meat eaters.
    • Similar results were observed for vegetarians and fish eaters, though to a lesser extent.
    • It's possible to be healthy on a vegan diet, though it takes some strategic planning to compensate for the nutrients that a plant-based diet can't easily provide.
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