How Social Media Helps Us in Emergencies
In times of emergency, many of us reach for our phones. They are vital to the safety and security of our families, friends, and colleagues.
Soon after the devastating terror attacks in Paris on Friday that left at least 129 people killed and countless others wounded, Facebook launched a “Safety Check” tool that allowed users located in Paris to identify themselves as “safe.” Their Facebook friends then received notifications that they were unharmed.
Facebook created this service after the Nepal earthquake earlier this year. “This morning we activated Safety Check for people affected by the earthquake in Nepal. It's a simple way to let family and friends know you're okay,” Mark Zuckerberg wrote on his Facebook page after the Nepal disaster. “If you're in one of the areas affected by the earthquake, you'll get a notification asking if you're safe, and whether you want to check on any of your friends.” The service can be linked to geo-location of the user and an additional feature allows individuals to “mark safe” others as safe too.
In times of emergency, many of us reach for our phones. I remember the day of the 9/11 attacks where many in the U.S. could not place a call as the circuits were overloaded with individuals trying to reach their loved ones. Then in 2011, a magnitude 5.9 earthquake hit Virginia, and social media demonstrated its true power. Seconds after the first tremors were felt, Virginians took to Twitter to express their reactions. Almost immediately those tweets were read by others in the New York area who then felt the quake 30 seconds later.
The US Geological Survey (USGS) has begun to use Twitter data to predict earthquakes. The USGS National Earthquake Information Center processes information in real time from about 2,000 earthquake sensors, most of them in the United States.
“Weirdest moment: Seeing the people I'm following in DC tweet "earthquake" seconds before I felt it here in NYC,” wrote one Twitter user. “Haha! I was able to read about the earthquake on Twitter right before I felt it! I love living in the future,” said another.
In fact, the US Geological Survey (USGS) has begun to use Twitter data to predict earthquakes. The USGS National Earthquake Information Center processes information in real time from about 2,000 earthquake sensors, most of them in the United States. That leaves most of the world without USGS earthquake sensors. But, there are lots of folks who use Twitter. So, the USGS decided to determine if Twitter could be used to detect earthquakes. They found that it was surprisingly effective. In fact, as reported by Twitter they detected the 2014 earthquake in Napa less than 30 seconds after it began:
"The 2014 earthquake in Napa was detected by USGS in 29 seconds using Twitter data, likely due to the tech-savvy population that dominates the area. (Origin time was 2014-08-24 10:20:44 UTC and Twitter data detection time was 2014/08/24 10:21:13.)"
And using social media to inform the public of disasters is equally important. According to The Pew Research Center, a quarter of Americans used a social networking site to obtain information related to the Boston Marathon bombing attacks. Researchers from a National Science Foundation-funded program called Project HEROIC studies how Twitter is used during disasters. Their focus is to help inform policy around best practices in using social media during these events. In the week following the Boston attacks, for example, Project HEROIC found that the number of followers on Boston Police Department’s Twitter account increased by 500 percent, while the city’s public information officer saw a 2,000 percent increase in followers as people sought out information. Principal investigator for the program, Carter Butts, says that this new form of communication is “really an important emerging communication channel for rapid notification and dissemination of information.”
Like the Twitter user above mentioned, I love living in the future. We are lucky to have tools and technologies that keep us informed about the world around us, while also letting us notify others of our own health and safety.
After Hurricane Sandy hit, PSE&G, the largest utility company in New Jersey, staffed up their social media teams to notify customers of the locations of tents and generators. “At one point during the storm, we sent so many tweets to alert customers, we exceeded the [number] of tweets allowed per day,” said PSE&G’S Jorge Cardenas, vice president of asset management and centralized services.
Whether it’s using social media to let others know that you’re safe or using it to predict earthquakes, the tools and technologies we have available to us through our phones provide a new, important way in which to increase the safety and security of those around us. After the Paris attacks, many of us took to social media to determine the status of our friends and family, ensuring that our loved ones were safe. At the same time, social media provided an outlet for the anger, dismay, sadness, and loss many of us experienced.
Like the Twitter user above mentioned, I love living in the future. We are lucky to have tools and technologies that keep us informed about the world around us, while also letting us notify others of our own health and safety. Our mobile phones offer more than just Candy Crush and Clash of Kings. They are vital to the safety and security of our families, friends, and colleagues and I’m happy we have them.
Jason is Chief, Innovation for Thomson Reuters Special Services where he facilitates, oversees, and executes long-term solutions to emerging technology challenges. He works closely with governments, the private-sector, and non-governmental organizations to identify opportunities that will shape the future. The views expressed are his alone and do not necessarily represent the views of Thomson Reuters or Thomson Reuters Special Services.
Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.
- Learn to recognize failure and know the big difference between panicking and choking.
- At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
The Oedipal complex, repressed memories, penis envy? Sigmund Freud's ideas are far-reaching, but few have withstood the onslaught of empirical evidence.
- Sigmund Freud stands alongside Charles Darwin and Albert Einstein as one of history's best-known scientists.
- Despite his claim of creating a new science, Freud's psychoanalysis is unfalsifiable and based on scant empirical evidence.
- Studies continue to show that Freud's ideas are unfounded, and Freud has come under scrutiny for fabricating his most famous case studies.
Few thinkers are as celebrated as Sigmund Freud, a figure as well-known as Charles Darwin and Albert Einstein. Neurologist and the founder of psychoanalysis, Freud's ideas didn't simply shift the paradigms in academia and psychotherapy. They indelibly disseminated into our cultural consciousness. Ideas like transference, repression, the unconscious iceberg, and the superego are ubiquitous in today's popular discourse.
Despite this renown, Freud's ideas have proven to be ill-substantiated. Worse, it is now believed that Freud himself may have fabricated many of his results, opportunistically disregarding evidence with the conscious aim of promoting preferred beliefs.
"[Freud] really didn't test his ideas," Harold Takooshian, professor of psychology at Fordham University, told ATI. "He was just very persuasive. He said things no one said before, and said them in such a way that people actually moved from their homes to Vienna and study with him."
Unlike Darwin and Einstein, Freud's brand of psychology presents the impression of a scientific endeavor but ultimately lack two of vital scientific components: falsification and empirical evidence.
Freud's therapeutic approach may be unfounded, but at least it was more humane than other therapies of the day. In 1903, this patient is being treated in "auto-conduction cage" as a part of his electrotherapy. (Photo: Wikimedia Commons)
The discipline of psychotherapy is arguably Freud's greatest contribution to psychology. In the post-World War II era, psychoanalysis spread through Western academia, influencing not only psychotherapy but even fields such as literary criticism in profound ways.
The aim of psychoanalysis is to treat mental disorders housed in the patient's psyche. Proponents believe that such conflicts arise between conscious thoughts and unconscious drives and manifest as dreams, blunders, anxiety, depression, or neurosis. To help, therapists attempt to unearth unconscious desires that have been blocked by the mind's defense mechanisms. By raising repressed emotions and memories to the conscious fore, the therapist can liberate and help the patient heal.
That's the idea at least, but the psychoanalytic technique stands on shaky empirical ground. Data leans heavily on a therapist's arbitrary interpretations, offering no safe guards against presuppositions and implicit biases. And the free association method offers not buttress to the idea of unconscious motivation.
Don't get us wrong. Patients have improved and even claimed to be cured thanks to psychoanalytic therapy. However, the lack of methodological rigor means the division between effective treatment and placebo effect is ill-defined.
Sigmund Freud, circa 1921. (Photo: Wikimedia Commons)
Nor has Freud's concept of repressed memories held up. Many papers and articles have been written to dispel the confusion surrounding repressed (aka dissociated) memories. Their arguments center on two facts of the mind neurologists have become better acquainted with since Freud's day.
First, our memories are malleable, not perfect recordings of events stored on a biological hard drive. People forget things. Childhood memories fade or are revised to suit a preferred narrative. We recall blurry gists rather than clean, sharp images. Physical changes to the brain can result in loss of memory. These realities of our mental slipperiness can easily be misinterpreted under Freud's model as repression of trauma.
Second, people who face trauma and abuse often remember it. The release of stress hormones imprints the experience, strengthening neural connections and rendering it difficult to forget. It's one of the reasons victims continue to suffer long after. As the American Psychological Association points out, there is "little or no empirical support" for dissociated memory theory, and potential occurrences are a rarity, not the norm.
More worryingly, there is evidence that people are vulnerable to constructing false memories (aka pseudomemories). A 1996 study found it could use suggestion to make one-fifth of participants believe in a fictitious childhood memory in which they were lost in a mall. And a 2007 study found that a therapy-based recollection of childhood abuse "was less likely to be corroborated by other evidence than when the memories came without help."
This has led many to wonder if the expectations of psychoanalytic therapy may inadvertently become a self-fulfilling prophecy with some patients.
"The use of various dubious techniques by therapists and counselors aimed at recovering allegedly repressed memories of [trauma] can often produce detailed and horrific false memories," writes Chris French, a professor of psychology at Goldsmiths, University of London. "In fact, there is a consensus among scientists studying memory that traumatic events are more likely to be remembered than forgotten, often leading to post-traumatic stress disorder."
The Oedipal complex
The Blind Oedipus Commending His Children to the Gods by Benigne Gagneraux. (Photo: Wikimedia Commons)
During the phallic stage, children develop fierce erotic feelings for their opposite-sex parent. This desire, in turn, leads them to hate their same-sex parent. Boys wish to replace their father and possess their mother; girls become jealous of their mothers and desire their fathers. Since they can do neither, they repress those feelings for fear of reprisal. If unresolved, the complex can result in neurosis later in life.
That's the Oedipal complex in a nutshell. You'd think such a counterintuitive theory would require strong evidence to back it up, but that isn't the case.
Studies claiming to prove the Oedipal complex look to positive sexual imprinting — that is, the phenomenon in which people choose partners with physical characteristics matching their same-sex parent. For example, a man's wife and mother have the same eye color, or woman's husband and father sport a similar nose.
But such studies don't often show strong correlation. One study reporting "a correction of 92.8 percent between the relative jaw width of a man's mother and that of [his] mates" had to be retracted for factual errors and incorrect analysis. Studies showing causation seem absent from the literature, and as we'll see, the veracity of Freud's own case studies supporting the complex is openly questioned today.
Better supported, yet still hypothetical, is the Westermarck effect. Also called reverse sexual imprinting, the effect predicts that people develop a sexual aversion to those they grow up in close proximity with, as a mean to avoid inbreeding. The effect isn't just shown in parents and siblings; even step-siblings will grow sexual averse to each other if they grow up from early childhood.
An analysis published in Behavioral Ecology and Sociobiology evaluated the literature on human mate choice. The analysis found little evidence for positive imprinting, citing study design flaws and an unwillingness of researchers to seek alternative explanations. In contrast, it found better support for negative sexual imprinting, though it did note the need for further research.
The Freudian slip
Mark notices Deborah enter the office whistling an upbeat tune. He turns to his coworker to say, "Deborah's pretty cheery this morning," but accidentally blunders, "Deborah's pretty cherry this morning." Simple slip up? Not according to Freud, who would label this a parapraxis. Today, it's colloquially known as a "Freudian slip."
"Almost invariably I discover a disturbing influence from something outside of the intended speech," Freud wrote in The Psychopathology of Everyday Life. "The disturbing element is a single unconscious thought, which comes to light through the special blunder."
In the Freudian view, Mark's mistaken word choice resulted from his unconscious desire for Deborah, as evident by the sexually-charged meanings of the word "cherry." But Rob Hartsuiker, a psycholinguist from Ghent University, says that such inferences miss the mark by ignoring how our brains process language.
According to Hartsuiker, our brains organize words by similarity and meaning. First, we must select the word in that network and then process the word's sounds. In this interplay, all sorts of conditions can prevent us from grasping the proper phonemes: inattention, sleepiness, recent activation, and even age. In a study co-authored by Hartsuiker, brain scans showed our minds can recognize and correct for taboo utterances internally.
"This is very typical, and it's also something Freud rather ignored," Hartsuiker told BBC. He added that evidence for true Freudian slips is scant.
Freud's case studies
Sergej Pankejeff, known as the "Wolf Man" in Freud's case study, claimed that Freud's analysis of his condition was "propaganda."
It's worth noting that there is much debate as to the extent that Freud falsified his own case studies. One famous example is the case of the "Wolf Man," real name Sergej Pankejeff. During their sessions, Pankejeff told Freud about a dream in which he was lying in bed and saw white wolves through an open window. Freud interpreted the dream as the manifestation of a repressed trauma. Specifically, he claimed that Pankejeff must have witnessed his parents in coitus.
For Freud this was case closed. He claimed Pankejeff successfully cured and his case as evidence for psychoanalysis's merit. Pankejeff disagreed. He found Freud's interpretation implausible and said that Freud's handling of his story was "propaganda." He remained in therapy on and off for over 60 years.
Many of Freud's other case studies, such "Dora" and "the Rat Man" cases, have come under similar scrutiny.
Sigmund Freud and his legacy
Freud's ideas may not live up to scientific inquiry, but their long shelf-life in film, literature, and criticism has created some fun readings of popular stories. Sometimes a face is just a face, but that face is a murderous phallic symbol. (Photo: Flickr)
Of course, there are many ideas we've left out. Homosexuality originating from arrested sexual development in anal phase? No way. Freudian psychosexual development theory? Unfalsifiable. Women's penis envy? Unfounded and insulting. Men's castration anxiety? Not in the way Freud meant it.
If Freud's legacy is so ill-informed, so unfounded, how did he and his cigars cast such a long shadow over the 20th century? Because there was nothing better to offer at the time.
When Freud came onto the scene, neurology was engaged in a giddy free-for-all. As New Yorker writer Louis Menand points out, the era's treatments included hypnosis, cocaine, hydrotherapy, female castration, and institutionalization. By contemporary standards, it was a horror show (as evident by these "treatments" featuring so prominently in our horror movies).
Psychoanalysis offered a comparably clement and humane alternative. "Freud's theories were like a flashlight in a candle factory," anthropologist Tanya Luhrmann told Menand.
But Freud and his advocates triumph his techniques as a science, and this is wrong. The empirical evidence for his ideas is limited and arbitrary, and his conclusions are unfalsifiable. The theory that explains every possible outcome explains none of them.
With that said, one might consider Freud's ideas to be a proto-science. As astrology heralded astronomy, and alchemy preceded chemistry, so to did Freud's psychoanalysis popularize psychology, paving the way for its more rapid development as a scientific discipline. But like astrology and alchemy, we should recognize Freud's ideas as the historic artifacts they are.
Do you have a magnetic compass in your head?
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.