Gods and Celebrities: Do Both Obsessions Stem from the Same Impulse?

Although we know better intellectually, we treats celebrities as if they exist in a different realm. Is there an element of misplaced religion at work?

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Our society reveres celebrities like gods, but if they are gods, jokes Columbia law professor Tim Wu, then they’re more like the Greek gods, who were hopelessly and petulantly flawed. Nobody as yet fully understands our culture’s obsession with the famous elites among us, but for Wu, the most compelling ideas so far are those that compare celebrity worship to our inherent instinct to look for things that transcend the normal, that hints at life on a different plane. Does going into a two-hour scroll saga through an actor or sport star’s Instagram reflect a religious, seeking impulse within us? "There’s something to those theories," Wu says, "because I just can’t really understand it otherwise." Tim Wu’s most recent book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.

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Psychology, Social Media Addiction, and the Element of Surprise

Checking email and being on social media gives us a reward similar to playing slot machines, or fishing. We never know what's going to happen next, and that's what makes it so compelling.

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Checking email and being on social media gives us a reward similar to playing slot machines, or fishing. We never know what's going to happen next, and that's what makes it so compelling.

Why Can't We Resist Clickbait? The Reason Will SHOCK You!

Columbia professor Tim Wu came to the Big Think studio to talk about clickbait. What happened next will shock you.

Technology & Innovation

Tim Wu, author of The Attention Merchants, is in a unique position to talk about the emergence of clickbait and viral culture – he’s spent the last few years researching what gets our attention.

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Donald Trump’s Political Strategy Is Inspired By Dark History

If Donald Trump's political strategies look familiar, says Tim Wu, it's because we've seen them before. Where? In the totalitarian regimes of China, North Korea, and Germany.

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On November 2nd, Columbia law professor Tim Wu tweeted: "What is the political press going to do for ratings after this blockbuster election winds down?" It’s a funny question, but a serious reflection on the disturbing amount of coverage the Republican candidate has enjoyed. The U.S. has a private media, but the coverage has been skewed one way, and even in his most controversial moments Trump has mostly profited from the millions of dollars of free advertising he has received. Every time you turn on the TV or head to a website’s home page you see one person. Wu draws an interesting parallel between this phenomenon and totalitarian regimes, like North Korea where everywhere you look you see the Great Leader, or China in the ‘60s, where Mao’s face was omnipresent. Trump is inescapable.

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