Visionaries know why they get out of bed each day. Do you? Ethnographer and leadership expert Simon Sinek explains how to find direction and fulfillment in your personal and professional life.
Do you know why you get out of bed in the morning? According Simon Sinek (ethnographer, leadership expert, and the official mascot for optimism), answering "because I have to" isn’t quite cutting the mustard.
Why did Homo sapiens survive where other animals died off? The answer has to do with evolution.
Why did we, Homo sapiens, survive into modernity while others died out over time? According to Simon Sinek, author of Start With Why, the answer lies with evolution. Starting with our first tribal collectives, humans evolved acute collaboration and community skills. That sort of organization keeps us alive. But there's a catch...
After I learned my why, I literally stopped telling people what I did and only started telling them what I believed.
I’ve always been a pretty happy-go-lucky guy. But about five years ago, I reached a point in my career where my passion was gone. I stopped loving what I was doing and I even got to the point where I didn’t even like it anymore and for a happy person, just being unhappy was bad enough. And it was the closest I’ve ever been, if I wasn’t completely depressed, and what was hard is when I would ask people for advice or I’d look for advice, it actually made it worse because everything I would hear was everything I was doing wrong.
We live in a world in which most people go home at the end of the day feeling unfulfilled by their work.
I wake up every single day with a clear sense of purpose. To inspire people, to do the things that inspire them; it’s the driving reason I do everything. We live in a world in which most people go home at the end of the day feeling unfulfilled by their work. This is a difference between liking your job and loving your job. You can like it, but do you love it?
Simon O. Sinek is an author best known for popularizing the concept of "the golden circle" and to "Start With Why," described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com. His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR, and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, and IncBizNet.