On my company’s intranet each employee has a profile that includes a photo as well as general information such as location, phone number, job title, and who a specific person reports to. The one space on the employee profile that isn’t automatically filled is a section where each person is given the opportunity to tell everyone “What I am Known for” in 255 characters or less.
Out with “Dad Jeans” and in with cargo pants: that’s what Smokey the Bear and Ronald McDonald recently decided to do. Their wardrobes aren’t the only thing the 70 year-old bear and 51 year-old clown just decided to update – both classic mascots have now entered our digital world.
Global millennial knowledge from the eyes, ears and fingertips of a real, live, connected millennial.
Samantha works as a Marketing Manager for IBM Social Business, where she enables organizations to deepen customer relationships, generate new ideas faster, and create a more effective workforce. Prior to IBM, Samantha was a Marketing Brand Manager at Li & Fung, where she orchestrated marketing initiatives for some of the biggest names in retail, fashion and entertainment, including Saks Fifth Avenue, Neiman Marcus, Target, Walmart and Macy's. Prior to Li & Fung, Samantha worked at McCann Erickson as an Account Manager on MasterCard. Samantha is an Influencer Advisory Board member of sparks & honey, an agency within Omnicom that places emerging culture at the center of everything they do. In addition, Samantha was a participant on the inaugural Millennial Trains Project, a non-profit, crowd-funded transcontinental train journey, where she focused on researching the future of brick and mortar retail and the millennial consumer. Samantha is a graduate of Boston University, where she received her BS in Communications.
Note that she is not lazy, narcissistic, or similar to any of the characters on the HBO show Girls. Samantha is a passionate brand-aid that loves customer experience, the New York Yankees, and writing thank-you notes.