Paul Saffo analyses the shift in power from producers in the industrial economy, to marketers in the consumer economy. He predicts that new "economic actors" who create and consume simultaneously will be more powerful than manufacturers and advertisers.
Paul Saffo is a forecaster and essayist with over two decades experience exploring long-term technological change and its practical impact on business and society. He teaches at Stanford University and is a Visiting Scholar in the Stanford Media X research network.
He was the founding chairman of the Samsung Science Board and serves on a variety of other boards including the Long Now Foundation, the Singapore National Research Foundation Science Advisory Board, and the Pax Group. He has served as an advisor and Forum Fellow to the World Economic Forum since 1997.
He is a columnist for ABCNews.com, and his essays have appeared in numerous publications including The Harvard Business Review, Fortune, Wired, The Los Angeles Times, Newsweek, The New York Times, and the Washington Post. He is a Fellow of the Royal Swedish Academy of Engineering Sciences, and holds degrees from Harvard College, Cambridge University and Stanford University.