Sowing the Seeds of Retrenchment

Companies need to get better at explaining to employees the intrinsic risks of their jobs, according to forecaster and essayist Paul Saffo.

The Rise of the Productive Consumer

Paul Saffo analyses the shift in power from producers in the industrial economy, to marketers in the consumer economy. He predicts that new "economic actors" who create and consume simultaneously will be more powerful than manufacturers and advertisers.

Above All, Be Honest with Your Customer

Forecaster and essayist Paul Saffo encourages customer service departments to only make promises they can keep.

The Counter-Cultural Executive

To avoid missing opportunities in a down market, Paul Saffo advises business leaders to focus less on what their company is doing wrong, more on what it can do differently.