Facebook can flip your digital identity on and off at the switch; that is way too much power for any corporation to have, says Oliver Luckett — and we handed it to them.
It’s likely that most of us signed up to Facebook before we truly knew how powerful it was or would become. Many of us were too young, or inexperienced in the digital world, to realize that, at the end of the day, we were and are the product Facebook is really selling. We are sorted, packaged and prompted to act (by giving likes, clicking ads, and sharing emotional states and information) so that a supremely valuable commodity – our attention – can be more profitably sold to advertisers. It’s how we end up in echo chambers of like-minded people, and it’s this illusion of agreeability that started to tear in the wake of the election result.
If hate is a virus, the U.S. has got it bad. Oliver Luckett presents a fascinating perspective on how the 2016 election divided America, how social media mimics biology, and how the U.S. can start to rebuild.
If you ask tech entrepreneur Oliver Luckett, he’ll tell you we’re at a very interesting phase in the U.S.’s social development. The 2016 election propelled things forward drastically, and the catalyst for that largely has been social media, and specifically Trump’s raw Twitter feed. This forward propulsion? It’s not a good thing – unless you look at it from an ‘if you want to make an omelet, you gotta crack some eggs’ perspective. Sometimes you have to break down in order to build up. "Evolution is not necessarily progress," says Luckett, "it's one of the biggest themes of the book that I hope that people understand… just because something is evolving and changing doesn't mean that it's moving forward in a progressive manner."
Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands, including Star Wars, The Chainsmokers, Steve Aoki, and Toy Story 3.
His book is The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life.