Elastic thinking: Help your brain excel in today's mentally tasking world

Elastic thinking is what endows us with the ability to solve novel problems and to overcome the neural and psychological barriers that can impede us from looking beyond the existing order.

Cover image of Elastic Thinking: Flexible Thinking in a Time of Change by Leonard Mlodinow
Surprising Science

On July 6, 2016, Niantic, a forty-person startup company founded by ex-employees of Google’s “Geo” division, launched Pokémon Go, an “augmented reality” game that employs a phone’s camera to let people capture virtual creatures that appear on their screens as if they exist in the real world. Within two days the app had been installed on more than 10 percent of all Android phones in the United States, and within two weeks it had thirty million users. Soon iPhone owners were spending more time each day on Pokémon Go than on Facebook, Snapchat, Instagram, or Twitter. Even more impressive, within days of the game’s release, the words Pokémon Go drew more searches on Google than the word porn.

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