Thirty Years at IBM

Kevin Clark, founder and president of Content Evolution, looks back on his three decades spent working for the computer giant.

Kevin Clark Says: “Be Intentional”

The brand strategist sums up the elements of a winning marketing plan.

An Eye on the Future

From sustainable investments to social networking, we ask former IBM marketing executive Kevin Clark if companies should engage.

Brand Power in a Recession

Former IBM marketing executive Kevin Clark explains how companies can maintain their customer base in a recession.