Creative director at Apple for 12 years, and the man responsible for introducing the lowercase-i into Apple's product line, Ken Segall discusses the present and future of Apple computers.
One thing Apple has mastered is the art of simplicity. Few would know how the company achieved this better than Ken Segall, a creative director at Apple for twelve years who was personally responsible for introducing the lowercase-i into Apple's product line: iMac, iPod, iPad, etc. Simplicity permeates all aspects of Apple, perhaps most crucially — for the bottom line, at least — the buyer's shopping experience.
What does it mean that the world has become Apple-ized? Apple's competitors start acting more like Apple, and consumers start appreciating more what Apple does best.
The world is getting Apple-ized, in this way: Apple's competitors start acting more like Apple. I think consumers start appreciating more what Apple does. People go out looking for something that's nicely designed and that's simple to use whether or not it comes from Apple.
"Be yourself" can seem like risky advice in a competitive job market. But you know what’s riskier? Being nobody. Apple Ad Man Ken Segall explains how he followed his passion to a storied career in advertising.
Ken Segall is the author of the New York Times bestseller Insanely Simple. Working with Steve Jobs as his ad agency's creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and Internet news for his marketing insights.