Don't Worry, Be Social: Why Freedom Is the Best Social Media Policy for Employees

In this Big Think Edge preview, IBM's VP of Marketing & Communications explains why companies shouldn't fear their employees' use of social media.

In this Big Think Edge preview, IBM's VP of Marketing & Communications explains why companies shouldn't fear their employees' use of social media.

MILLENNIALS: Embrace Millennials' Values, with Jon Iwata

Jon Iwata is the Senior Vice President of Marketing and Communications at IBM. As a member of the communications team for over 25 years, Iwata has taken an active interest in watching the workforce change. Every year he meets with IBM’s summer interns for an informal focus group on the state of emerging talent. In this lesson from Big Think Edge, Iwata explores key millennial values and what every company can do to embrace them.

In this lesson from Big Think Edge, Jon Iwata, Senior Vice President of Marketing and Communications at IBM, explores key millennial values and what every company can do to embrace them.

IBM's Watson: Cognitive or Sentient?

Jon Iwata, Senior VP of Marketing and Communications at IBM, shares the origins and purpose of IBM's supercomputer Watson.

Jon Iwata, Senior VP of Marketing and Communications at IBM, shares the origins and purpose of IBM's supercomputer Watson.