Jim Taylor on the New Dealership Model

Taylor points out that Cadillac sells to dealers, not to customers; the success of any given dealership lies with the dealer.

Jim Taylor on Buying a Cadillac on eBay

Although 70 percent of a customer's buying process takes place on the internet, the emotion, (and the pricetag), involved mean that the deal is almost always clinched in person.

Jim Taylor Describes the Cadillac Crisis

Cadillac was "literally dying" in the 80's, says Taylor. After undergoing a ten-year overhaul, they have finally reclaimed their legacy.