The Future of Virtual Currencies

Game designers are having to think more like marketers: "We're used to having fun be at the core, but now funding is at the core," says Schell. "Now we design games around a psychological moment where people are willing to spend money."

Why Massively Multiplayer Games Are So Popular

The concrete sense of the achievement, combined with the opportunity for social engagement and a never-ending source of challenges make massively multiplayer online games a highly captivating form of entertainment.

Video Games as Life Coaches

In the future, video games may allow everyone to have a personal trainer, not only for exercise, but for their education, hobbies, art, spirituality—anything in their life that they'd like to improve.