Most Research Is (Probably) Bogus

Science works through experimentation and replication. Hypotheses are put forward; tests are run; and results are obtained. If something surprising or interesting is found in an experiment, other researchers can then replicate the study to make sure that the effect is robust and not just due to chance.

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The Age-Old Secret Of Behavior Change

Earlier today, I was speaking with a friend of mine about habit formation. In the middle of our conversation, he paused and told me: “The trick is to keep on going. You’ll make steps forward. Then you’ll fall back. But the trick is to keep on going — keep doing what you need to do.” Truer words could not be spoken. Sometimes in the midst of hype and complexity, you need to re-state old truths. This is one of them.

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Marketers and The Myth of Perfect Control

You're not broken. I promise.

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The Unspoken Reasons Why We Shake Hands

Behind every behavior there are four potential explanations:

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