Movie trailers are a perfect example of content that goes viral.
Movie trailers are a perfect example of content that goes viral and in fact, movie marketers have learned that they don't need to spend as much money on advertising now because they can put their trailers out there and the consumers become the distribution vehicle.
Young people are sick and tired of what they've been experiencing and they don't understand why it's continuing.
I hope politicians read my book Hooked Up because if there is anyone today that really needs to get onboard with this concept of the hooked-up generation and who they are and how they're going to transform the world, it's politicians. College students today, the first generation to grow up online have grown up with two decades of political polarization, economic collapse, social upheaval. Frankly, they're sick and tired of what they've been experiencing and they don't understand why it's continuing.
The Internet Pioneer generation loves advertising. They want advertising to be content.
There are many things that I've learned about today's college students, the first generation to grow up with the Internet, and one is that they truly love television. They truly love media. They truly love music. They think it should be free. They don't think they should have to pay to download. They don't think they should have to pay to watch or listen and they understand that it's being made available to them by advertising. They understand the relationship between advertising and the content.
We're going to see entrepreneurial growth in the educational business in many ways serving the needs that the traditional school systems have been failing at.
Internet pioneers or the hooked-up generation, the first generation to grow up online, in college today are going to be addressing many, many issues. There are many things that are important to them. The single most important I believe is education. As you look at the educational system not only is this generation the first to grow up online and to have grown up with economic instability and political polarization and a war on terror and 9/11, but they've also been the first generation to grow up with No Child Left Behind and they are the most aware that No Child Left Behind left behind a number of educational fundamentals like the arts, like home economics if you will, trade capabilities.
Jack Myers is a Media Ecologist and Chairman of Media Advisory Group, which advises more than 250 media advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack founded the Women in Media Mentoring Initiative and the Newhouse Network to support and advance diversity in the careers of young people. He speaks internationally on the impact of emerging media technologies on guest society, culture and business. He is a Peabody Award winning and Academy Award Nominated documentary film producer and author of four books. His 1998 book, Reconnecting with Customers: Building Brands and Profits in the Relationship Age, is recognized as a leading edge digital primer that anticipated today’s dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. he served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at NYU. His career has included management positions at CBS television and ABC radio and he co-founded the Syracuse New Times. Reading the subscriber-only weekly Jack Myers Media Business report is considered de rigeur for people in that industry.