The Movie Trailer as the New Model of Marketing

Movie trailers are a perfect example of content that goes viral. 

Movie trailers are a perfect example of content that goes viral and in fact, movie marketers have learned that they don't need to spend as much money on advertising now because they can put their trailers out there and the consumers become the distribution vehicle. 

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Why Politicians Need to Pay Attention to Young People

Young people are sick and tired of what they've been experiencing and they don't understand why it's continuing.

I hope politicians read my book Hooked Up because if there is anyone today that really needs to get onboard with this concept of the hooked-up generation and who they are and how they're going to transform the world, it's politicians.  College students today, the first generation to grow up online have grown up with two decades of political polarization, economic collapse, social upheaval.  Frankly, they're sick and tired of what they've been experiencing and they don't understand why it's continuing.

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A Generation's Love Affair with Advertising

The Internet Pioneer generation loves advertising. They want advertising to be content. 

There are many things that I've learned about today's college students, the first generation to grow up with the Internet, and one is that they truly love television.  They truly love media.  They truly love music.  They think it should be free.  They don't think they should have to pay to download.  They don't think they should have to pay to watch or listen and they understand that it's being made available to them by advertising.  They understand the relationship between advertising and the content. 

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Can Technology Save the No Child Left Behind Generation?

We're going to see entrepreneurial growth in the educational business in many ways serving the needs that the traditional school systems have been failing at.

Internet pioneers or the hooked-up generation, the first generation to grow up online, in college today are going to be addressing many, many issues.  There are many things that are important to them.  The single most important I believe is education.  As you look at the educational system not only is this generation the first to grow up online and to have grown up with economic instability and political polarization and a war on terror and 9/11, but they've also been the first generation to grow up with No Child Left Behind and they are the most aware that No Child Left Behind left behind a number of educational fundamentals like the arts, like home economics if you will, trade capabilities.  

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