'Million Dollar Real Estate' Broker Fredrik Eklund on How to Use Time to Your Advantage in Negotiations
Top New York real estate broker Fredrik Eklund explains the mindset necessary to enter in negotiations and how a savvy negotiator uses tension to his or her advantage.
Top New York real estate broker Fredrik Eklund explains the importance of entering every negotiation with a gameplan. Start by establishing both a ceiling and a floor. This will help you know when to strike a deal or walk away. Also, Eklund discusses how time can kill any negotiation yet any savvy negotiator knows how to harness tension and anticipation to his or her advantage.
Fredrik Eklund is a New York-based real estate broker and one of the stars of Bravo's Million Dollar Listing New York. He is the author of a best-selling book The Sell: The Secrets of Selling Anything to Anyone. Eklund has closed over $2 billion worth of residential real estate. He was previously an IT entrepreneur in his native Sweden. You can follow Eklund at Twitter (@FredrikEklundNY), Instagram, and Facebook.