Author and marketing consultant Dorie Clark explains the basic tenets of thought leadership.
Author and consultant Dorie Clark defends the term "thought leader" in this video interview by differentiating it from celebrity and expertise. A thought leader isn't in it for the fame — it's all about ideas — and being a thought leader is more than just expertise because an expert doesn't necessarily need to have followers to qualify. She then delves into how anyone can become a thought leader. The secret isn't to try and come up with radical new ideas. Pretty much everything you could ever think of has already been thought up by someone else. Instead, the key is understanding that big ideas can be simplified and that you can make a major contribution by finding unique ways to communicate those simplified ideas. Clark's new book is Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai; and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, which was released by Portfolio/Penguin in April 2015. Her newest book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She is a former presidential campaign spokeswoman, an adjunct professor of business administration at Duke University’s Fuqua School of Business, and a Visiting Professor for IE Business School in Madrid, Spain.