Anyone Can Be a Thought Leader. Here's How.

Author and marketing consultant Dorie Clark explains the basic tenets of thought leadership.

Author and consultant Dorie Clark defends the term "thought leader" in this video interview by differentiating it from celebrity and expertise. A thought leader isn't in it for the fame — it's all about ideas — and being a thought leader is more than just expertise because an expert doesn't necessarily need to have followers to qualify. She then delves into how anyone can become a thought leader. The secret isn't to try and come up with radical new ideas. Pretty much everything you could ever think of has already been thought up by someone else. Instead, the key is understanding that big ideas can be simplified and that you can make a major contribution by finding unique ways to communicate those simplified ideas. Clark's new book is Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.