How does humanity arrive at great ideas? Simple: we take already great ideas and just arrive at even greater ideas.
How does humanity arrive at great ideas? Well, the natural world is full of amazing ingenuity (thanks, evolution!), including the human mind. When humans perceive natural phenomena like a bird taking flight, we're able to "bend" what we see into an eventual airplane. Neuroscientist and New York Times bestselling author David Eagleman explains how humans also "blend" and "break" things to arrive at new ideas. The examples Eagleman provides starkly illustrate the inventive quality of the human mind. Check out these ideas and more in David's latest book: The Runaway Species: How Human Creativity Remakes the World.
Some say that great ideas come out of thin air. Neuroscientist David Eagleman posits that perhaps all great ideas are simply built upon old ideas, because thats what fuels the creative brain.
"All ideas have a genealogy," says David Eagleman. A writer, neuroscientist, and adjunct professor at Stanford University, he's definitely clued in to what makes ideas click. He posits that the brain craves something new so much that if you give someone the same thing over and over that after a certain amount of time you'll begin to see diminished returns in excitement. But sometimes "new" isn't necessarily new at all. He points out that although the iPhone is a revolutionary product it bears heavy similarity to an invention from IBM... from two decades ago. New ideas tend to be built upon similar ones, David Eagleman says, because "what we’re doing is building on the foundations of what has come before us." David's new book is The Runaway Species: How Human Creativity Remakes the World.
Everyone thinks they know how to make their brain more creative and have better ideas.
People think that their brain is like an iPhone — if they can just unlock it and press a few things in a certain order, then something is sure to happen. That's just not the case, as neuroscientist David Eagleman tells us. While some swear a cold shower helps them think better it's simply a matter of personal preference; what works for one might not work for anyone else. David has a great line: "You don’t have squirrels going to the moon or dogs inventing the internet or cows doing theater plays for one another or any of the gazillion things that we do." Quite frankly, what gets creatvity going the best is actually the most boring: a good diet and regular exercise... but where's the fun (and clickable headline) in that? David's new book is The Runaway Species: How Human Creativity Remakes the World.
The only thing between you and your better self is your brain. Programmed to maximize short term reward, we often find ourselves struggling between what we want and what we want to want.
The only thing between you and your better self is your brain. Programmed to maximize short term reward, we often find ourselves struggling between what we want in the moment and what we'll gain in the long term if we forgo immediate gratification. As neuroscientist David Eagleman reveals, the ancient wisdom of Ulysses remains useful today as a way to contextualize current scientific research. Before temptation strikes, it pays to have a plan for when it arrives. By making a contract with your future self—as Ulysses did with his crew—you can avoid occasions of indulgence. And when you do give into immediate satisfaction, you can build in supports to keep it from wreaking havoc on your life.
David Eagleman is a neuroscientist and a New York Times bestselling author. He directs the Laboratory for Perception and Action at the Baylor College of Medicine, where he also directs the Initiative on Neuroscience and Law. He is best known for his work on time perception, brain plasticity, synesthesia, and neurolaw.
Beyond his 100+ academic publications, he has published many popular books. His bestselling book Incognito: The Secret Lives of the Brain, explores the neuroscience "under the hood" of the conscious mind: all the aspects of neural function to which we have no awareness or access. His work of fiction, SUM, is an international bestseller published in 28 languages and turned into two operas. Why the Net Matters examines what the advent of the internet means on the timescale of civilizations. The award-winning Wednesday is Indigo Blue explores the neurological condition of synesthesia, in which the senses are blended.
Eagleman is a TED speaker, a Guggenheim Fellow, a winner of the McGovern Award for Excellence in Biomedical Communication, a Next Generation Texas Fellow, Vice-Chair on the World Economic Forum's Global Agenda Council on Neuroscience & Behaviour, a research fellow in the Institute for Ethics and Emerging Technologies, Chief Scientific Advisor for the Mind Science Foundation, and a board member of The Long Now Foundation. He has served as an academic editor for several scientific journals. He was named Science Educator of the Year by the Society for Neuroscience, and was featured as one of the Brightest Idea Guys by Italy's Style magazine. He is founder of the company BrainCheck and the cofounder of the company NeoSensory. He was the scientific advisor for the television drama Perception, and has been profiled on the Colbert Report, NOVA Science Now, the New Yorker, CNN's Next List, and many other venues. He appears regularly on radio and television to discuss literature and science.