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Christopher Ryan argues that we are hardwired to crave novelty, which leads to infidelity in marriages. Ryan says the way that culture responds to this "natural behavior" causes more problems than it solves. In other words, sex isn't such a big deal, so why do we let it get in the way of all the other important things? The point of marriage is to grow old with someone and develop a sense of trust. Therefore, Ryan argues we need to take a "harm reduction approach" over an "absolutist approach." That means that marriage needs to adapt to the realities of human nature.

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"Asked to imagine prehistoric human sex, most of us conjure the hackneyed image of the caveman, dragging a dazed woman by her hair with one hand, a club in the other...This image is mistaken in every detail." On the other hand, if we took an honest look at our dysfunctional sexual lives today, this is what we would find: "We are all victims of a well-intentioned inquisition: American society has responded to this crisis by inventing a marital-industrial complex of couples therapy, pharmaceutical hard-ons, sex advice columnists, creepy father-daughter purity cults." Viagra breaks sales records every year. Pornography worldwide is perhaps a $100 billion business.