Videos

"It’s been a dream in the minds of many people to associate the excitement of sense and olfaction and perfumes with other elements from the entertaining world," says Laudamiel. His scent opera attempted to do just that.

Technology & Innovation

Perfumers sometimes aim to recreate the scents of things not typically associated with smell.

Videos

The world of perfumery must borrow the language of music, botanics, architecture, and taste—and apply them in a rigorous and objective way—to describe its fundamental elements.

Videos

When you smell a perfume you may be smelling hundreds of molecules at once, but the best nose in the world cannot smell more than five distinct scents.