Why the language of fear won’t help us stop climate change

Using terrifying language when talking about climate change may be scaring people into inaction.

Videos
  • Climate change is a linguistic challenge, as well as a technical one. Rather than fearmongering, talking about saving the environment like it is a series of achievable goals is something that people tend to respond to better.
  • What's the biggest contributor to climate change? If you guess car exhaust, you're wrong. It's cooling chemicals, like the ones found in air conditioners and refrigerators.
  • Cheryl Heller also supports the techniques outlined in the new book Drawdown, which bills itself as "the most comprehensive plan ever proposed to reverse global warming."
Keep reading Show less