Before You Start a Project, Do Your Best to Kill It

Astro Teller's innovation tip? Fail fast. Here's how he cultivates and rewards intellectually honest failures, and helps his team get comfortable with the idea.

Astro Teller is a Hertz Foundation Fellow and recipient of the prestigious Hertz Foundation Grant for graduate study in the applications of the physical, biological and engineering sciences. Teller is now the CEO, aka ‘Captain of Moonshots’, at the innovation factory simply called X (formerly Google X). In this video, he illuminates a critical difference: when undertaking a project, do you want to feel you’ve accomplished something, or do you actuallywant to accomplish it? With the support of the Fannie and John Hertz Foundation, he pursued a PhD in artificial intelligence at Carnegie Mellon University.

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