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Most organizations are paralyzed, stuck in a rut, staring at the growth paradox. On one hand, they understand all the good things that will come with growth. On the other, they're afraid, petrified that growth means change, change means risk . . . Nobody wants to screw up and ruin a good thing, so the organization just sits there, motionless.
  - Seth Godin, The Big Moo, p. xv


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Panicking when something really bad happens is counterproductive. . . . Taking action today on a long-term problem is easier, cheaper, more effective, and far less time consuming than waiting for it to become an emergency. The time to panic . . . is today. Why not start panicking in advance? Why not start taking emergency measures while there's still a chance that those emergency measures will actually accomplish something? Every organization that gets into trouble falters because it waited too long to do the stuff that should have been done a long time ago. Panic early, not late, and your fire drills will actually pay off.
  - Seth Godin, The Big Moo, pp. 30–31

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Anxiety is the false fear that corrupts your life. Anxiety is what happens when you imagine possible negative outcomes instead of embracing the reality of now. Anxiety is also the reason that organizations overstudy opportunities - and then hesitate to take action until it's too late.
  - Seth Godin, The Big Moo, p. 51

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