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Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
One step is easy. One step isn't enough.
Two steps is tempting. Two steps means that everyone understands\nwhat you're up to when you pitch an idea to them.\n
Three steps changes the game. Organizations that think three steps\nahead are the groundbreakers and the pathfinders. They're the ones inventing the\nnext generation, the people who are undoing the very foundations that your\norganization depends on.\n
Three steps is difficult. It's difficult to sell, even more difficult to\nbuild, and almost impossible to get your mother-in-law (or your boss) to\nunderstand. Three steps - that's what's worth building.\n
- Seth Godin, The\nBig Moo, pp. 4142