Thinking Beyond Memes: The Macrotrends that Matter
What makes a meme useful and what makes it actionable is when you cluster multiple things that look similar together and you begin to analyze the patterns and you begin to quantify it.
All across the Internet, we see little memes popping up, and then petering out. A savvy Internet user might be able to use her intuition to spot the memes that have staying power, but identifying these memes in isolation, while perhaps interesting, is not very useful.
"What makes it useful and what makes it actionable," says Terry Young, founder and CEO of sparks & honey, a data-driven advertising newsroom, "is when you cluster multiple things that look similar together and you begin to analyze the patterns and you begin to quantify it."
In other words, when you are trying to spot a future trend you need to find an organizing principle that surounds it. Macrotrends, as Young explains in the video below, are like living, dynamic organisms. At sparks & honey, Young's team uses data analysis to track the subtle movements of 60 macrotrends. "We use those clusters in order to build content and build relevance for a brand," he says.
Image courtesy of Shutterstock
Meteorologists propose a stunning new explanation for the mysterious events in the Bermuda Triangle.
One of life's great mysteries, the Bermuda Triangle might have finally found an explanation. This strange region, that lies in the North Atlantic Ocean between Bermuda, Miami and San Juan, Puerto Rico, has been the presumed cause of dozens and dozens of mind-boggling disappearances of ships and planes.
Nazi supporters held huge rallies and summer camps for kids throughout the United States in the 1930s.
- During the 1930s, thousands of Americans sympathized with the Nazis, holding huge rallies.
- The rallies were organized by the American German Bund, which wanted to spread Nazi ideology.
- Nazi supporters also organized summer camps for kids to teach them their values.
A Bund parade in New York, October 30, 1939.
Credit: Library of Congress
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Tea and coffee have known health benefits, but now we know they can work together.
Credit: NIKOLAY OSMACHKO from Pexels
- A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
- This is the first study to suggest the known benefits of these drinks are additive.
- The findings are great, but only directly apply to certain people.