The Latest, Greatest Drone Gimmick: Delivering Dry Cleaning

This is hardly a breakthrough delivery system. What it represents, however, is a clever application of a technology that has high novelty value.  

"Hey, can you deliver my clothes by drone?"


This is what customers have been asking Harout Vartanian, a 24-year-old who owns a dry cleaning business in Philadelphia. Vartanian was looking to attract a young clientele, and a video he made of a drone delivering clothes has served as the perfect marketing gimmick.

The converted four-bladed DJI Phantom quadracopter -- originally designed for aerial photography -- can only carry a couple of pounds worth of dry cleaning, so this is hardly a breakthrough delivery system. What it represents, however, is a clever application of a technology that has high novelty value.  

Food delivery has been another popular application, as we have seen with the San Francisco Bay Area TacoCopter and the London sushi drone that delivers food to your table at a restaurant. 

While these applications have yet to revolutionize food delivery, they have served as a highly effective marketing tool as they represent a first look at the way drone technology is being integrated more and more into daily life. 

Watch the video below, courtesy of NBC Philadelphia, to see the Manayunk Cleaners dry cleaning drone. 

View more videos at: http://nbcphiladelphia.com.

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