There is nothing more mind-numbing than reading in someone’s bio or profile a list of things they are “passionate” about, in a sentence that goes: “I am passionate about x, y, and z.” When you say it that way, we just don’t believe you. Why? Because if you’re really passionate about something, you gush about the thing itself – about how it makes you feel and why.
John Butman, who advises “idea entrepreneurs” for a living, would agree. The best ideas, he has observed, start from something that fascinates their creators. But they catch on only when the creator is able to pinpoint and express that fascination. “I love cars!” just won’t cut it. “I live for cars!” Nope. Sorry. We don’t get it. “A great car should feel like an exoskeleton – a sleeker, more powerful extension of your body.” Now we’re getting somewhere.
If you’re a budding or nascent idea entrepreneur, you need to get excruciatingly specific about your passions. The easiest way, says Butman, is to talk through specific memories – moments when you were immersed in a favorite activity, fully alive and energized. And if you can find a trusted friend to listen, all the better.
Video: Pinpoint Your Fascination, with John Butman (free preview: full video available with subscription to Big Think Mentor).
In the knowledge economy, ideas are the new widgets. John Butman has been helping people develop and express great ideas for decades, but in recent years, he observes, something has changed. He calls it the rise of the Idea Entrepreneur, as evidenced by the proliferation of authors like Malcolm Gladwell, conferences like TED and Aspen Institute, and websites like Big Think. The idea entrepreneur, says Butman, is motivated primarily by a passion for the idea itself, and a desire to spread its influence. With so many ideas competing for attention, however, a few succeed while a great many fail. In How to Succeed as an Idea Entrepreneur, his workshop for Big Think Mentor, Butman teaches you why.
In this workshop, you’ll learn to:
Understand idea entrepreneurship and recognize its stirrings in yourself.
Isolate the ideas that fascinate you most.
Express the passion you feel for an idea, not just its content.
Let your idea “respire” as others adapt it to their own needs.
Build an organizational culture to sustain your idea
Transition your idea from a personal vision to an other-centered enterprise.
Image credit: Shutterstock.com
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Thinking your life is worthwhile is correlated with a variety of positive outcomes.
- A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
- Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
- The findings could be used to help improve the health of older adults.
Even when they suffer costs in doing so.
- It's commonly thought that the suppression of female sexuality is perpetuated by either men or women.
- In a new study, researchers used economics games to observe how both genders treat sexually-available women.
- The results suggests that both sexes punish female promiscuity, though for different reasons and different levels of intensity.
Jeff Bezos, the founder of Amazon.com, explains his plan for success.
- Jeff Bezos had a clear vision for Amazon.com from the start.
- He was inspired by a statistic he learned while working at a hedge fund: In the '90s, web usage was growing at 2,300% a year.
- Bezos explains why books, in particular, make for a perfect item to sell on the internet.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.