You CAN Predict the Future, and Influence It Too

Predictive analytics enables governments and companies to not only predict the future, but also to influence the future.

We are better than ever at making predictions - whether you’re going to click, lie, buy or die, as Eric Siegel puts it.


In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Siegel, a former professor at Columbia University, shows how predictive analytics is "powered by the world's most potent, booming unnatural resource: data."

You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" 

Netflix and Pandora predict the movies and music you will like. Online dating sites select possible matches for you based on your interests. Companies can predict whether you’re going to default on your credit card statements and whether you’re going to commit an act of fraud.

So what do governments and companies do with this gold mine? In the video below, Siegel tells Big Think that these entities not only have the power to predict the future "but also to influence the future."  And so can you. 

Sign up for a free trial subscription on Big Think Edge and watch Siegel's lesson here:

Reflection Questions 
-- Describe how your company is using predictive analytics to influence any operational decisions? Do you analyze who is likely to respond before initiating a marketing campaign? If not, how could this help streamline operations in your department? 

-- How are predictive analytics at work in your life? Do you use Netflix or Pandora to predict movies or music you will like? Have you used an online dating site that selects possible matches for you based on your interests? How has this worked out for you?

-- Is the use of predictive analysis exposing people to other people, entertainment, or services that more accurately match their interests or is it pigeonholing people by suggesting things they may like based only on a limited amount of information on previous decisions they've made?
For expert video content to inspire, engage and motivate your employees, visit Big Think Edge

Watch the video below and sign up for your free trial to Big Think Edge today. 

Image courtesy of Shutterstock

How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Keep reading Show less

CNN files lawsuit against Trump administration

The lawsuit claims the administration violated the First Amendment when it revoked the press credentials of reporter Jim Acosta.

(Photo by Al Drago - Pool/Getty Images)
Politics & Current Affairs
  • CNN reporter Jim Acosta's press credentials were revoked following a heated exchange with President Donald Trump on November 8.
  • The network filed a lawsuit against the administration on Tuesday, claiming the administration has violated multiple amendments.
  • The White House may only revoke the press credentials of journalists for "compelling reasons," not for reasons involving content.
Keep reading Show less

Compelling speakers do these 4 things every single time

The ability to speak clearly, succinctly, and powerfully is easier than you think

Former U.S. President Barack Obama speaks during a Democratic Congressional Campaign Committee rally at the Anaheim Convention Center on September 8, 2018 in Anaheim, California. (Photo by Barbara Davidson/Getty Images)
Personal Growth

The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.

Keep reading Show less