Three Key Lessons from Obama's Digital Wunderkind
Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what everyone can learn from his success.
Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what he did in the last election cycle:
-Raised over $690 million online
-Generated more than 133 million video views
-Built a Facebook fan base of 45 million people
-Built a Twitter following of 33 million people
Goff has gone on to found Precision, a new firm of "top-shelf Obama alumni" who aim to help clients message, manage, and mobilize. So what can project managers in the business world learn from Goff about the use of digital communications and social media?
In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Goff presents three key ideas derived from his success with the Obama campaign. These are:
Don’t be lame. Be interesting. Make content relevant. Illuminate the story. Use humor. Inspire.
Fundraising / Sales
Rely on analytics. Test and optimize against a baseline of something emotive. Make people feel like they’re part of a community.
Organizing / Creating Brand Evangelists
Harness the values that underlie digital platforms. Craft open, transparent messaging that empowers ordinary people. Create communications tools that connect marketing teams and consumers in authentic ways.
Sign up for a free trial subscription on Big Think Edge and watch Goff's lesson here:
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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