Three Key Lessons from Obama's Digital Wunderkind
Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what everyone can learn from his success.
Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what he did in the last election cycle:
-Raised over $690 million online
-Generated more than 133 million video views
-Built a Facebook fan base of 45 million people
-Built a Twitter following of 33 million people
Goff has gone on to found Precision, a new firm of "top-shelf Obama alumni" who aim to help clients message, manage, and mobilize. So what can project managers in the business world learn from Goff about the use of digital communications and social media?
In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Goff presents three key ideas derived from his success with the Obama campaign. These are:
Don’t be lame. Be interesting. Make content relevant. Illuminate the story. Use humor. Inspire.
Fundraising / Sales
Rely on analytics. Test and optimize against a baseline of something emotive. Make people feel like they’re part of a community.
Organizing / Creating Brand Evangelists
Harness the values that underlie digital platforms. Craft open, transparent messaging that empowers ordinary people. Create communications tools that connect marketing teams and consumers in authentic ways.
Sign up for a free trial subscription on Big Think Edge and watch Goff's lesson here:
Watch the video below and sign up for your free trial to Big Think Edge today.
Image courtesy of Shutterstock
Upvote/downvote each of the videos below!
As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.
"Earth" features about 30 of the biggest names in entertainment.
- Lil Dicky is a rapper and comedian who released his debut album in 2015.
- His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
- All proceeds of the music video will go to environmental causes, Dicky said.
We're talking Ghost in the Shell type of stuff.
Maybe you watched Ghost in the Shell and maybe afterwards you and your friend had a conversation about whether or not you would opt in for some bionic upgrades if that was possible - like a liver that could let you drink unlimitedly or an eye that could give you superhuman vision. And maybe you had differing opinions but you concluded that it's irrelevant because the time to make such choices is far in the future. Well, it turns out, it's two years away.
- A forensic artist in Scotland has made a hyper realistic model of an ancient dog.
- It was based on the skull of a dog dug up in Orkney, Scotland, which lived and died 4,000 years ago.
- The model gives us a glimpse of some of the first dogs humans befriended.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.