Recognize the role of subjectivity when evaluating risk

  • Our ability to behave rationally depends not just on our ability to use the facts, but on our ability to give those facts meaning. To be rational, we need both facts and feelings. We need to be subjective.
  • In this lesson, risk communication expert David Ropeik teaches you how human rationality influences our perception of risk.
  • By the end of it, you'll understand the pitfalls of your subjective risk perception system so that you can avoid these traps in the future.