Why serving others is the most effective way to be a leader

  • Robert K. Greenleaf coined the phrase "servant leadership" in his 1970 essay The Servant as Leader. "It begins with the natural feeling that one wants to serve, to serve first," Greenleaf wrote. "Then conscious choice brings one to aspire to lead."
  • Former Onyx CEO Tony Coles says this philosophy of leadership "has influenced almost everything" he has done.
  • In this video, learn the key servant leadership philosophy and how Coles applied it in his own work and career.