Here's how to be more persuasive during a negotiation and get what you need

  • The art of negotiation can take years to master, and because of the personalities and the objectives involved, no two negotiations are exactly alike.
  • That said, we humans are predictable in some ways, and there are certain techniques that have been proven time and again in negotiations of all kinds to lead to more desirable outcomes.
  • Robert Cialdini, an expert in the psychology of persuasion and negotiation, shares practical tips for establishing trust and empathy with your negotiating partner.