How Predictive Analytics Improve Your Bottom Line, with Eric Siegel

In this Big Think Edge preview, Dr. Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains the power of knowing what people are going to do before they do it.

Ever wish you could see the future? Humans have long sought powers of foresight to help them make better decisions for the future. With the relatively recent development of predictive analytics, Big Think expert Eric Siegel explains that we're as close as we're ever going to get to predicting human behavior. It's not Gray's Sports Almanac, but predictive analytics allow for a keen assessment of the probability that any one person will buy, sell, click, lie, die, etc. Harnessing the power of prescient metrics is paramount when running an efficient company in the age of exponential technologies and entrepreneurship. The reason for this is that predictive analytics don't just predict the future; they can influence it as well. Siegel discusses how in the following Big Think Edge lesson excerpt:

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